Freelance Creative Lead / Creative Strategist

Jobgether; United Kingdom; Remote; GBP 54,000 - 63,000; Full time

Benefits offered by this job

Remote-first environment

Flexible freelance or permanentEngl

Flexible workload: 20-35 hours/week

Competitive compensation: €65,000-€75,

Job summary

Jobgether is seeking an experienced Creative Strategist and Leader to guide three brands in a remote-first role. You will translate performance data into scalable content strategies, build a structured testing framework, and provide clear creative direction to content creators and performance marketing specialists.

You will oversee content planning, prioritise work across brands, and refine brand identity while maintaining high standards across visual execution and messaging.

Qualifications

• Minimum five years in creative strategy, art direction, or creative leadership with a focus on performance marketing.
• Ability to translate metrics (scroll-stop rate, CTR, conversion) into creative decisions.
• Experience building or managing a structured creative testing framework.
• Strong eye for creative quality and decisive final approvals.
• Excellent messaging, copywriting, and audience relevance with visual design.
• Experience leading or coordinating creative teams across multiple brands.
• Fluent German for reviewing German copy and concepts; strong English for internal collaboration.
• Collaborative mindset with content and performance marketing teams.
• Strong organizational and prioritization skills for strategic planning and execution.

Responsibilities

• Lead creative strategy, QA, and content planning across three brands.
• Translate performance data into actionable creative recommendations and testing hypotheses.
• Define creative angles, formats, and audience messaging; explore new opportunities.
• Provide final approvals for assets; give clear feedback to reduce revisions.
• Own content pipeline and creative roadmap; manage workloads and deadlines.
• Drive brand development and ensure distinct audience voice and tone.
• Introduce structured processes for ideation, testing, and iteration.
• Develop sustainable long-term content concepts beyond individual campaigns.
• Collaborate with content and performance teams to align with business goals.

Skills

Creative strategy

Art direction

Creative leadership

Performance marketing

Paid social creatives

German fluency

English communication

Cross-functional collaboration

Project management

Tools

Meta Ads

Google Ads

Asana

Analytics platforms

Job description

Join a growing, multi-brand environment where creative strategy, performance marketing, and content development come together to drive measurable growth. In this role, you will shape the creative direction of three brands, transforming performance data and audience insights into actionable strategies. You will establish a structured testing framework, define creative priorities, and ensure that high-performing concepts are continuously refined and scaled. Working closely with content creators and performance marketing specialists, you will provide clear creative guidance and maintain high standards across visual execution and messaging. You will also oversee content planning, creative workflows, and resource allocation to make production more proactive and efficient. This is an opportunity to build a scalable creative system, influence brand development, and make a meaningful impact without starting from scratch.

Accountabilities

You will lead creative strategy, quality assurance, and content planning across three brands, helping the existing marketing team work more strategically and effectively.

• Creative Strategy and Testing: Translate performance marketing data, audience insights, and market trends into actionable creative recommendations. Develop and manage a structured testing framework, from strategic hypotheses to measurable learnings.
• Creative Concept Development: Define creative angles, hooks, formats, and audience-specific messaging. Identify new opportunities for creative experimentation and develop concepts that support business and marketing objectives.
• Performance Analysis and Optimization: Evaluate metrics such as scroll-stop rate, click-through rate, and conversion rate to inform creative decisions. Document successful approaches and adapt or scale proven concepts across brands.
• Creative Leadership and Quality Control: Provide final approval for creative assets, ensuring high standards in visual execution, messaging, copy, and audience relevance. Deliver clear, actionable feedback on concepts, scripts, copy, and early drafts to reduce unnecessary revisions.
• Content Planning and Prioritization: Own the content pipeline and creative roadmap, prioritizing work according to business goals, performance insights, and team capacity. Coordinate workloads across brands and establish clear responsibilities, realistic deadlines, and efficient workflows.
• Brand Development: Evolve the creative positioning of established brands while helping refine the creative direction and identity of a developing brand. Ensure content reflects each brand’s distinct audience, tone of voice, and objectives.
• Creative Process Improvement: Bring greater structure to ideation, testing, performance evaluation, and iteration. Improve project organization using tools such as Asana and encourage a consistent, reliable creative process.
• Long-Term Content Development: Develop sustainable creative concepts and explore new formats, testimonials, creator content, and community insights to support continued growth beyond individual assets or campaigns.
• Cross-Functional Collaboration: Work closely with content, performance marketing, and the wider marketing team to align creative decisions with business objectives and deliver consistent results.

Requirements

You are an experienced creative strategist and leader who combines strong creative judgment with a data-driven approach to performance marketing. You can guide creative teams, make confident approval decisions, and turn insights into scalable content strategies. The ideal candidate will bring:

• At least five years of experience in creative strategy, art direction, or creative leadership, ideally with a strong focus on performance marketing and paid social creatives.
• A proven ability to translate performance metrics—including scroll-stop rate, click-through rate, and conversion rate—to creative decisions and scalable concepts.
• Experience building, implementing, or managing a structured creative testing framework.
• A strong eye for creative quality and the confidence to make final decisions and approve creative deliverables.
• Excellent understanding of messaging, copywriting, and audience relevance, in addition to visual design.
• Experience leading, mentoring, or coordinating creative teams and prioritizing work across multiple brands or projects.
• Fluent German skills, with the ability to assess, challenge, refine, and approve German-language copy and creative concepts.
• Very good English skills for internal communication and collaboration.
• A collaborative mindset and enthusiasm for working closely with content and performance marketing teams.
• Strong organizational and prioritization skills, with the ability to balance strategic planning and practical execution.

Nice To Have

• Experience in a startup, scale-up, or multi-brand environment.
• Background in healthcare, recruitment, or another regulated or trust-based industry.
• Practical experience with Meta Ads, Google Ads, Asana, and analytics platforms.
• Experience developing brand kits, tone-of-voice guidelines, and long-term content strategies.
• Familiarity with user-generated content (UGC), testimonials, creators, and performance-oriented video content.

Benefits

• Competitive compensation: The advertised annual compensation range is €65,000-€75,000. The exact arrangement and compensation for a freelance engagement should be confirmed.
• Flexible engagement: Choose between a freelance collaboration and permanent employment, depending on the agreed arrangement.
• Flexible workload: Approximately 20-35 hours per week, based on mutual agreement and availability.
• Remote-first environment: Work fully remotely.
• Meaningful creative ownership: Take responsibility for the strategic development of three growing brands.
• An established team: Build on existing creative production capabilities, focusing on strategy, direction, and process improvement rather than starting from scratch.
• Cross-functional collaboration: Work closely with content, performance marketing, and the wider marketing team.
• Direct business impact: Build a scalable creative testing system that influences brand development, marketing performance, and growth.