Creative Director (12 month salaried contract), London

HH Global Group; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Job summary

HH Global Group seeks a visionary Creative Director to lead a global technology client’s in-house studio in London, overseeing high-level creative direction and a shift toward conceptual storytelling across paid media and digital channels.

The role is based in London with an expectation to be in the office one day per week, on a fixed-term 12-month contract, shaping design systems, brand messaging, and AI-powered production workflows for multi-market campaigns.

Qualifications

• Progressive creative leadership across fast-paced in-house or agency environments.
• Experience building and mentoring multidisciplinary teams of designers, writers, and technologists.
• Proven ability to manage high-volume, always-on content across multiple channels and markets.

Responsibilities

• Set a high bar for quality design and evolve global design systems.
• Develop sharp, culturally relevant storytelling for video and social content.
• Lead development of conceptual routes, photography/video style guides and brand storytelling.
• Collaborate with third-party agencies on campaign execution and briefs.
• Mentor and upskill the team, ensuring timely delivery of complex campaigns.
• Oversee AI-driven asset pipelines and production efficiencies.

Skills

Creative leadership

Team leadership

Brand storytelling

Digital video production

AI-driven asset workflows

Multi-market campaigns

Stakeholder presentation

Tools

Generative AI tools

Job description

Purpose of the job

We are seeking a visionary Creative Director for a leading global Technology client to lead creative direction in a high-performance in-house creative studio. This role is pivotal in helping define and elevate the creative marketing for a product that generates over $200bn revenue a year, helping to oversee the in‑house creative studio as the most senior creative in the team.

Operating primarily across paid media + digital channels, the in-house studio has traditionally focused on tactical elements of creative, such as high-volume creative production to support campaigns across multiple markets.With AI and new tools supporting more of the high-volume scaling process, the studio’s focus is shifting towards more conceptual creative, brand building and content creation. You will help spearhead creative pilots as we push into richer storytelling, more engaging creative, and consistent brand messaging for our product.

The role requires a presence in our London office and / or that of our client one day per week or as required.

This is an initial 12 month fixed term salaried contract.

This role will include

• Setting a high-bar for quality design work as we maintain and evolve a global design system


• Developing sharp + culturally relevant storytelling to enhance our video creative (YouTube, short-form social video)


• Focusing more on the development of conceptual routes, photography / video style guides


• Collaborating with third-party agencies in campaign development


• Helping to shape strategically grounded briefs and providing clear direction for the creative team


• Playing a key role in leading our team through this evolution, helping upskill and bring in talent from within your network to raise our creative floor

Key responsibilities

Creative vision

• Creative development _ helping build the “concept development” muscle in a team more historically experienced in high volume creative production


• Improving an ever-evolving design system _ defining & developing more ‘brand’ adjacent parts of our creative: our approach to photography, video, motion graphics, TOV etc


• Leading on new creative programs _ maintaining high creative quality on new initiatives for the studio, like in-house shoot production for our social & educational content

Creative leadership

• Nurturing collaboration _ foster a high-energy, results-oriented team culture built on creative collaboration, accountability, and rapid execution


• Creative mentorship _ lead and inspire a multidisciplinary team of designers, copywriters, and technical leads, providing constructive feedback to raise creative standards


• Operational oversight _ collaborate with Project Managers to ensure optimal team utilization and timely delivery of complex, integrated campaigns | driving front-end conceptual frameworks and strategic creative direction, while collaborating with the Design Team Lead to translate these visions into robust design systems, localized campaigns, and AI-driven asset execution pipelines


• Strategic clarity _ distill complex stakeholder feedback into precise, actionable direction for the team, minimizing revision cycles and maintaining project momentum

AI innovation + production excellence

• AI integration _ act as the subject matter expert for the practical application of generative AI tools to optimize the creative production cycle


• Digital + performance focus _ work closely with Performance Marketing teams to translate quantitative insights (CPA, ROAS, CTR) into actionable creative direction


• Testing + optimization _ lead a creative testing roadmap focused on iterative optimization of high-performing elements like hooks and calls-to-action

Video production

• Versatile approach _ developing suitable video concepts for quick turnaround Social and Influencer posts, business case studies and higher concept brand ads | drive the visual storytelling by shaping compelling scripts and storyboards, and provide clear direction on set to confidently bring the creative vision to life


• Post-Production oversight _ guide the post-production lifecycle, overseeing editing, color, and sound to ensure the final deliverable lands with maximum strategic and creative impact

Knowledge, skills + experience

• A progressive creative leadership career, preferably within a fast-paced agency or in-house environment serving global Tech brands


• Experienced in building and leading creative teams, both acting as the creative authority on projects while upskilling and nurturing more junior members of the team


• Proven track record of managing high-volume, \"always-on\" content production models across ATL, BTL, and TTL channels


• Expert knowledge of digital production tools and demonstrated experience integrating AI-powered tools into creative workflows


• Deep understanding of multi-market campaign management and the nuances of cultural localization across EMEA, US, and LATAM markets


• Exceptional skills in presenting concepts to senior stakeholders and building trusting relationships with global client marketing teams

Essential criteria

• Creative leadership + strategy _ extensive experience required leading multidisciplinary creative teams, building conceptual routes, and setting high standards for global design systems


• Digital video production _ expertise in end-to-end video production; from ideation and scripting to post-production oversight across platforms including YouTube and short-form social video


• Generative AI integration _ practical application of generative AI tools to optimize creative workflows, develop ideas, and streamline asset execution pipelines.


• Brand + visual storytelling _ proficiency in evolving brand design systems, including photography and video style guides, tone of voice, and motion graphics


• Performance marketing alignment _ ability to translate quantitative performance metrics (such as CPA, ROAS, and CTR) into actionable creative direction and optimization roadmaps

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