Franchise Development Manager

Wonderfield Group; City Of London; Hybrid; GBP 43,000 - 53,000; Full time

Benefits offered by this job

Hybrid working environment

Annual discretionary bonus

Private Medical Cash Plan

50% off food at our venues

Job summary

Wonderfield Group is hiring for a commercially driven franchise sales professional to generate leads, present opportunities, and manage end-to-end sales and onboarding. You will coordinate with multiple stakeholders to ensure smooth launches of new franchises across the UK, Ireland, and Europe.

The role requires strong negotiation and presentation skills, a track record of hitting targets, and the ability to work across hybrid environments.

Qualifications

• Experience in franchise sales, recruitment, or business development.
• Strong communication, presentation, and negotiation skills.
• Track record of achieving targets and delivering results.
• Ability to assess and qualify candidates, matching them to opportunities.
• Strong organisation and attention to detail.
• Proactive, solution-focused approach and ability to think creatively.
• Ability to work collaboratively with multiple stakeholders.
• Understanding of UK franchising principles and franchise agreements (desirable).

Responsibilities

• Generate and convert high-quality franchise leads across your region.
• Conduct face-to-face and virtual meetings, presenting franchise opportunities to prospective partners.
• Manage the sales process from initial enquiry through to agreement and onboarding.
• Drive the sale of corporate kiosks, including new-build opportunities.
• Manage multiple franchise opportunities and negotiations simultaneously.
• Lead the resale process for existing franchisees looking to sell their business.
• Work closely with Operations, Training, HR, Finance, and other stakeholders to ensure smooth franchise launches and transfers.
• Coordinate handovers and support new partners through onboarding using internal systems and processes.
• Complete all due diligence, compliance checks, and franchise administration.
• Maintain accurate CRM records and ensure compliance with company policies and franchising regulations.
• Deliver against individual and team KPIs while supporting the continued growth of our franchise network.

Skills

Franchise sales

Recruitment

Business development

Negotiation

Presentation

Target achievement

Job description

Contract: Full Time
Salary: 48,000
Contracted Hours: 40

About Wonderfield Group

Wonderfield Group is a leading food business operating across the UK, Ireland and Europe, bringing authentic, high-quality Asian cuisine to customers through multiple channels. As part of the global Zensho Holdings Group, we combine the strength of an international organisation with the agility and ambition of a fast-growing business.

Our portfolio includes well-loved brands such as YO!, Panku, Taiko Foods, Bento serving millions of customers through restaurants, retail kiosks, supermarket partnerships and food manufacturing.

From our iconic YO! restaurants and Panku retail kiosks across the UK and Ireland, to our expanding European retail partnerships and our award-winning manufacturing business, Taiko Foods, we're passionate about creating fresh sushi, poke, bento, street food and Asian-inspired meals that customers love.

Operating across the UK, Ireland and a growing number of European markets including Germany, France, Belgium, the Netherlands, Spain, Portugal, Denmark and Poland, we're continuing to invest in innovation, our people and our brands as we expand our footprint across the continent.

Joining Wonderfield means becoming part of an ambitious, collaborative business where innovation is encouraged, careers can flourish and everyone has the opportunity to make a real impact. As we continue our exciting growth journey across the UK, Ireland and Europe, there's never been a better time to join us.

About you

We're looking for a commercially driven relationship builder with experience in franchise sales, recruitment, business development, or a similar sales-focused role.

You'll be confident presenting opportunities, negotiating deals, and managing candidates or partners through to completion. Organised and detail-oriented, you'll be comfortable handling multiple opportunities at once while maintaining a high level of accuracy and compliance.

You'll also have:

• Proven experience in franchise sales, recruitment, or business development.
• Strong communication, presentation, and negotiation skills.
• A track record of achieving targets and delivering results.
• The ability to assess and qualify candidates, matching them to the right opportunities.
• Strong organisation and attention to detail.
• A proactive, solution-focused approach and the ability to think creatively.
• The ability to work collaboratively with multiple stakeholders.
• An understanding of UK franchising principles and franchise agreements (desirable).

What you’ll be doing:

• Generate and convert high-quality franchise leads across your region.
• Conduct face-to-face and virtual meetings, presenting franchise opportunities to prospective partners.
• Manage the sales process from initial enquiry through to agreement and onboarding.
• Drive the sale of corporate kiosks, including new-build opportunities.
• Manage multiple franchise opportunities and negotiations simultaneously.
• Lead the resale process for existing franchisees looking to sell their business.
• Develop creative solutions and localised marketing plans to support harder-to-fill locations.

Onboarding & Stakeholder Management

• Work closely with Operations, Training, HR, Finance, and other stakeholders to ensure smooth franchise launches and transfers.
• Coordinate handovers and support new partners through onboarding using internal systems and processes.

Compliance & Performance

• Complete all due diligence, compliance checks, and franchise administration.
• Maintain accurate CRM records and ensure compliance with company policies and franchising regulations.
• Deliver against individual and team KPIs while supporting the continued growth of our franchise network.

We're proud to offer:

• Fantastic hybrid working environment
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

Wonderfield Europe at a glance

Operating across the UK, Ireland and Europe, we bring Asian-inspired food experiences to customers through our brands YO!, Panku and Taiko Foods. From restaurants and retail kiosks to food manufacturing and retail partnerships, we combine innovation, quality and passion to deliver great food experiences every day.

About us:

Come roll with us and be part of something big.

Our Values

Think like an owner. Be passionate. Speak openly. Move fast, together.

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...