France Performance Marketing Lead – Ecommerce Growth

Thg Plc; Manchester; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Bonus scheme

Excellent development programmes

Staff discounts

On-site gym and wellbeing

Refer-a-friend rewards

Birthday leave

Job summary

THG is seeking a Performance Marketing Manager – France to own the French ecommerce P&L and drive growth from our Manchester HQ. You will lead France trading with end-to-end responsibility for performance, profitability, and new customer acquisition.

You’ll collaborate with global and regional teams to localise strategies, manage a direct report, and use data-driven insights to optimize revenue and growth across THG’s brand portfolio in France.

Qualifications

• > Minimum 4+ years’ experience in online retail or ecommerce trading.
• < French market experience and fluency in French are essential.
• < Proven experience managing ecommerce teams.
• < Strong track record of P&L ownership and commercial decision-making.
• < Excellent understanding of digital marketing channels and ecommerce performance levers.
• < Strong communication and influencing skills, with the ability to work cross-functionally.
• < Entrepreneurial mindset, in a fast‑paced, high‑growth environment.

Responsibilities

• Own Myprotein France P&L, sales performance and ecommerce growth strategy.
• Deliver annual budgets and detailed operating plan for the French market.
• Lead Ecommerce Trading to maximise revenue, gross profit, and new customer growth.
• Ensure the French territory works collaboratively with wider marketing and commercial channels to measure productivity and performance through data.
• Partner closely with marketing teams to ensure all trading and growth plans are fully supported, communicating changes and pivots clearly and effectively.
• Leverage THG’s in‑house data and technology platform to identify customer insights and market trends.
• Work in synergy with other country and regional ecommerce managers to help define and deliver optimal growth strategies across Europe.
• Collaborate cross‑functionally with compliance, logistics, finance, and other central teams to ensure smooth execution of plans.
• Monitor the competitive landscape in France, identifying key competitors, and evaluating their strategies to inform decision‑making.
• Ensure operating objectives, KPIs, and performance standards are clearly understood and owned across the team.
• Manage and develop the France trading team through coaching, mentoring, and performance management.
• Produce regular commercial reporting, including revenue, gross profit, and new customer metrics.
• Support recruitment activity and completing ongoing skill‑gap analysis within the team.

Skills

Ecommerce trading

P&L ownership

Digital marketing channels

Cross-functional collaboration

Leadership

Job description

THG is seeking a Performance Marketing Manager – France to own the French ecommerce P&L and drive growth from our Manchester HQ. You will lead France trading with end-to-end responsibility for performance, profitability, and new customer acquisition.

You’ll collaborate with global and regional teams to localise strategies, manage a direct report, and use data-driven insights to optimize revenue and growth across THG’s brand portfolio in France.