Fragrance Consultant

INITIO Parfums Privés; Greater London; On-site; GBP 14,000 - 18,000; Full time

Job summary

INITIO Parfums Prives store in Covent Garden, London seeks a luxury fragrance sales associate. You will deliver an exceptional customer experience, drive sales growth, and represent the brand with style and professionalism.

Role requires product knowledge, strong communication, and the ability to work retail hours including weekends. You will maintain displays, support trainings, and contribute to a premium in-store environment.

Qualifications

• Exceptional client service mindset and experience in luxury retail.
• Strong presentation and communication skills in a premium environment.
• Solid understanding of INITIO Parfums Prives and its product portfolio.
• Organized, detail-oriented, and capable of fast-paced retail work.
• Maintains shop floor standards and adheres to visual merchandising guidelines.
• Able to work retail hours including days, nights, weekends and events.

Responsibilities

• Deliver captivating, branded customer experience and drive sales growth.
• Lead by example to uphold Customer Experience Standards.
• Enforce loss prevention and safety procedures in-store.
• Stay current on product knowledge and luxury market trends.

Skills

Customer service

Presentation skills

Communication

Understanding of INITIO Parfums Prives

Organized & detail-oriented

Displays & merchandising

Retail hours including nights/weekends

Job description

Department: Fragrance - INITIO Parfums Prives

Location: Store based - Covent Garden London

Reports to: Business Manager & Area Sales & Training Manager

About the role:

The individual in this role delivers a captivating, branded customer experience and enables consistent sales growth that can positively represent our luxury brands. This position is a key role in championing customer experience to achieve sales goals by developing existing client base and reaching new prospects through networking and outreach strategies. This role will also promote and maintain the company culture fostering values of: Transparency, Recognition, Accountability, and Communication.

Main activities:

• Build strong customer loyalty by leading by example and holding the team accountable for executing Customer Experience Standards.
• Enforce loss prevention and shortage control procedures and maintain all safety standards.
• Coordinate and attend trainings, staying current on product knowledge, understand luxury market and follow business trends.

Key Responsibilities:

Sales and Service Commitments

To achieve sales by adhering to Sales and Training guidelines:

• Expert in fragrance knowledge
• Set daily goals and review throughout the day
• Traffic stop with ‘new’ launches, promotions and key fragrances
• Approach customers with an enthusiastic and positive manner
• Listen and identify customer needs
• Maximize ‘hook backs’ to encourage customers to return

To ensure the Initio image is maximized in store:

• Ensure all displays are in accordance with Company Visual Merchandising guidelines and planograms
• Report any snagging issues promptly
• Ensure the Fragrance portfolio is fully stocked and that all products are stored by brand to maximize our sales in store

Communication

To ensure awareness of current and new business initiatives and to provide feedback to the Sales & Training Manager:

• Ensure you attend store briefings, area meetings and communications from Business Manager
• Develop and maintain excellent working relationships with all store based

Code of Conduct and Personal Appearance

To adhere to the behavior:

• Comply to Store start and finishing times and meal breaks
• Represent Company image through personal appearance, interpersonal skills and style
• Comply to the uniform and grooming standards as outlined
• Ensure that absences are notified on first day to the Store, Business Manager & Area Manager
• Abide by Company and Store rules at all times
• Experience of working in a customer service environment and delivering on expectations numerate, able to interpret sales information and recognize trends
• Flexible – able to adapt

Requirements

• Minimum of 1 year within the luxury sales sector - retail beauty or fragrance industry experience, preferred.
• Exceptional client service/customer experience approach and mentality.
• Strong presentation and communication skills.
• Possess a core understanding of INITIO Parfums Prives.
• Organized and detail oriented with ability to work in a fast-paced environment.
• Proactively maintains shop floor standards.
• Able to work retail hours including days, nights, weekends, and special events.
• Willing to take on new challenges/opportunities as they arise