Fractional Marketing Director: Growth & Brand Strategy

Candidate Ltd; Greater Manchester; Hybrid; GBP 90,000 - 110,000; Part time

Job summary

Candidate Ltd in Manchester is seeking a senior fractional Marketing Director to shape the group's marketing, brand and communications strategy. The role works directly with the CEO to drive growth and enhance market presence.

You will own marketing, develop the private capital proposition and build credibility with founders, advisers and investment audiences, while leading content, digital, events and agency partnerships.

Qualifications

• Significant senior-level marketing experience within professional services.
• Previous experience working within a private equity environment.
• Strong understanding of how to market to and engage senior external stakeholders.
• The confidence and credibility to speak directly with potential borrowers, understand their businesses and build trusted relationships.
• Strong brand, corporate communications and reputation experience.
• Experience managing agencies and external marketing partners.
• The ability to work closely with CEOs, founders and senior decision-makers.
• A commercially minded approach, with the ability to link marketing activity to business objectives.
• Excellent communication, presentation and stakeholder management skills.
• A hands-on, entrepreneurial approach and the ability to operate effectively within a lean environment.

Responsibilities

• Developing and delivering the overall marketing and communications strategy
• Strengthening brand positioning, messaging and corporate reputation
• Working closely with the CEO on profile, communications and thought leadership
• Building awareness and relationships with founders, advisers and key investment audiences
• Overseeing content, digital, website and social media activity
• Managing external PR, branding, digital and specialist marketing agencies
• Creating a clear and measurable marketing plan, budget and reporting framework
• Supporting events, partnerships and relationship-building activity
• Providing senior direction across major marketing projects and ensuring activity remains commercially aligned
• Building a scalable marketing approach that can evolve with the wider business

Skills

Senior leadership

Private equity

Brand & comms

Stakeholder mgmt

Agency management

Strategic thinking

Job description

Candidate Ltd in Manchester is seeking a senior fractional Marketing Director to shape the group's marketing, brand and communications strategy. The role works directly with the CEO to drive growth and enhance market presence.

You will own marketing, develop the private capital proposition and build credibility with founders, advisers and investment audiences, while leading content, digital, events and agency partnerships.