Interim Marketing Director: Growth & Partnerships

Go Fractional; Canterbury; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Go Fractional is seeking an experienced Interim Marketing Director to develop a clear, responsible and commercially effective growth strategy in a hybrid Canterbury setting.

The role reports to the Managing Director and requires building a practical strategy across self-pay, referrals and NHS-facing channels, while aligning marketing with clinical governance and patient experience. It is a senior, hands-on leadership position for the interim period.

Qualifications

• Senior leadership experience in marketing at director level.
• Experience in private healthcare or regulated sectors.
• Proven track record in B2C marketing with referrals and revenue linkages.
• Strong brand strategy, segmentation, and measurement skills.
• Knowledge of UK GDPR and ASA/CAP rules for health advertising.

Responsibilities

• Review and optimize current marketing activity, brand positioning and referral sources.
• Develop an integrated strategy to grow self-pay enquiries, bookings and conversions.
• Refine brand messaging with emphasis on clinical quality and patient experience.
• Define priority markets, segments, geographies and growth opportunities.
• Create a 90-day, 6-month and 12-month roadmap for marketing and partnerships.

Skills

Marketing leadership

Healthcare marketing

B2C marketing

Brand strategy

CRM & analytics

Digital acquisition

Stakeholder engagement

Governance & compliance

Tools

CRM platforms

Web analytics

Job description

Go Fractional is seeking an experienced Interim Marketing Director to develop a clear, responsible and commercially effective growth strategy in a hybrid Canterbury setting.

The role reports to the Managing Director and requires building a practical strategy across self-pay, referrals and NHS-facing channels, while aligning marketing with clinical governance and patient experience. It is a senior, hands-on leadership position for the interim period.