Fractional Chief Marketing Officer (CMO)

In2 Saas Recruitment; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

In2 Saas Recruitment partners with a London-based AI-powered HRTech startup to recruit a Fractional CMO to establish positioning and a scalable marketing architecture.

You will work directly with founders to shape brand messaging, optimize capital allocation across channels, and build a foundation for sustainable inbound lead generation, while guiding early hires and external agencies. This contract role is based in London with potential for ongoing engagement.

Qualifications

• 10+ years of tech marketing experience at a SaaS company that scaled past £15M ARR.
• Experience advisory or fractional capacity with early-stage software startups.
• Strong mix of analytical demand-generation and brand positioning strategy.

Responsibilities

• Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
• Define corporate positioning, category messaging, and ICP frameworks.
• Set clear performance targets for early marketing hires and external agencies.
• Advise executive leadership on timing and budget profiles for a permanent marketing structure.

Skills

Tech marketing

Demand generation

Brand positioning

Job description

Fractional Chief Marketing Officer (CMO)

SaaS Sector:

Workplace Technology

Job Discipline:

SaaS RevOps

Job Type:

Contract

Region:

London & South East - United Kingdom

About the Client: Our client is an emerging AI-powered HRTech platform that recently completed its Seed funding round. They need a veteran marketing strategist on a fractional basis to establish their initial positioning before investing in a full-time executive team.

The Role: As a Fractional CMO, you will partner directly with the founders to build a scalable marketing architecture from the ground up. You will focus on clarifying the brand message, optimizing capital allocation across acquisition channels, and building a foundation for sustainable inbound lead generation.

Key Responsibilities:

• Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
• Define corporate positioning, category messaging, and initial ideal customer profile (ICP) frameworks.
• Set clear performance targets for early marketing hires and specialized external agencies.
• Advise executive leadership on the strategic timing and budget profiles required for a permanent marketing structure.

Candidate Requirements:

• 10+ years of tech marketing experience with a proven track record as a full-time CMO or VP of Marketing within a SaaS company that scaled past £15M ARR.
• Prior experience working in an advisory or fractional capacity with early-stage, fast-moving software startups.
• Strong mix of analytical demand-generation expertise and brand positioning strategy.