Fractional CMO for AI HRTech SaaS: Growth & Positioning

In2 Saas Recruitment; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

In2 Saas Recruitment partners with a London-based AI-powered HRTech startup to recruit a Fractional CMO to establish positioning and a scalable marketing architecture.

You will work directly with founders to shape brand messaging, optimize capital allocation across channels, and build a foundation for sustainable inbound lead generation, while guiding early hires and external agencies. This contract role is based in London with potential for ongoing engagement.

Qualifications

• 10+ years of tech marketing experience at a SaaS company that scaled past £15M ARR.
• Experience advisory or fractional capacity with early-stage software startups.
• Strong mix of analytical demand-generation and brand positioning strategy.

Responsibilities

• Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
• Define corporate positioning, category messaging, and ICP frameworks.
• Set clear performance targets for early marketing hires and external agencies.
• Advise executive leadership on timing and budget profiles for a permanent marketing structure.

Skills

Tech marketing

Demand generation

Brand positioning

Job description

In2 Saas Recruitment partners with a London-based AI-powered HRTech startup to recruit a Fractional CMO to establish positioning and a scalable marketing architecture.

You will work directly with founders to shape brand messaging, optimize capital allocation across channels, and build a foundation for sustainable inbound lead generation, while guiding early hires and external agencies. This contract role is based in London with potential for ongoing engagement.