Founding Sales Executive - PropTech SaaS (Remote UK)

Jack & Jill; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job summary

Sorto, a UK-based SaaS platform, seeks a Founding Sales Executive to build the sales engine from scratch. You will own the entire cycle—from aggressive outbound prospecting and cold calling to product demos and closing deals.

This high-impact role involves direct collaboration with the founder to shape pricing, messaging, and the company’s commercial trajectory in a fast-paced PropTech startup.

Qualifications

• Demonstrated success in B2B SaaS or PropTech sales, specifically targeting SMEs or property agencies with a proven track record of meeting and exceeding outbound targets.
• Expert-level prospecting and closing skills, with the ability to manage a full-cycle sales process independently without the support of a dedicated SDR or marketing-generated pipeline.
• Exceptional communication and resilience, capable of translating customer feedback into actionable insights for the product team while maintaining high activity levels and organizational discipline in a CRM.

Responsibilities

• Execute end-to-end outbound sales strategies, including identifying high-value targets, cold calling, and persistent follow-up to build a robust pipeline of letting and estate agents.
• Conduct high-impact software demos that translate Sorto’s technical features into tangible business value, effectively addressing specific pain points like administrative friction and poor visibility.
• Negotiate and close deals with key decision-makers, navigating objections around pricing and system adoption to ensure a smooth transition from prospect to active customer.

Skills

B2B SaaS

PropTech

Outbound prospecting

Closing deals

CRM

Job description

Sorto, a UK-based SaaS platform, seeks a Founding Sales Executive to build the sales engine from scratch. You will own the entire cycle—from aggressive outbound prospecting and cold calling to product demos and closing deals.

This high-impact role involves direct collaboration with the founder to shape pricing, messaging, and the company’s commercial trajectory in a fast-paced PropTech startup.