Founding Product Marketer

Growth & Company; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Growth & Company is seeking the founding Product Marketer for its fast-growing DTC wellbeing brand in the UK. You will lead growth strategy with the Director of Growth, own the UK plan, and drive customer acquisition through performance channels and creative storytelling.

Ideal candidates have DTC or subscription experience, a proven growth track record, and the energy to build the function from the ground up in a high-growth environment.

Qualifications

• Experience in DTC or subscription business models.
• Strong track record in driving growth and acquiring customers.
• Ability to own and execute growth initiatives end-to-end.

Responsibilities

• Set the Growth Marketing strategy with the Director of Growth and execute it.
• Define UK growth strategy, budget, forecast and operating plan.
• Plan acquisition strategies via performance marketing channels (e.g., Meta) and manage creative concepts, influencers and affiliates.
• Bring the product to life through compelling adverts, PR and copy.
• Own and drive profitability and revenue growth for UK market from the ground up.

Skills

Growth marketing

Performance marketing

Customer acquisition

DTC / subscription

Storytelling / copywriting

Job description

We are working with a fast-growing DTC wellbeing business who are looking to hire their founding Product Marketer. The aim is to build from £1m revenue to £10m and as such, you'll have the energy, drive and ability to thrive in an early stage, high growth, changeable environment.

You'll:

• Set the Growth Marketing strategy alongside a Director of Growth and execute on that strategy.
• Set the UK growth strategy, budget, forecast and operating plan.
• Have experience within DTC or consumer acquisition / subscription business.
• Additional points awarded if you've worked in a product marketing role.
• Plan acquisition strategies through performance marketing channels inc Meta, manage and run creative concepts, influencer and affiliates. Bring the product to life and be a strong story teller through your adverts, PR and copy.
• Be close to the detail initially, prove your concepts and build profitable revenue.
• Ultimately, this is an opportunity to have true accountability for UK Growth, in an already highly successful business.

You’ll be a strong fit if you have:

• DTC and/or subscription product led experience
• Growth, performance marketing or customer acquisition experience
• Previous ownership and a track record for growth.

Why join?

Real ownership and accountability, meaningful mission and the opportunity to build the growth function from the ground up.