Founding Global B2B Marketing Lead

Firstwork; Greater London; Vor Ort; GBP 90.000 - 140.000; Vollzeit

Zusammenfassung

Firstwork in London seeks its first marketing leader to set positioning, messaging and brand for a global audience. You will build the function from the ground up, hire the team, and own demand gen and product marketing in Europe and beyond.

The role requires 6+ years in B2B marketing, strong writing and design sense, and fluency with AI marketing tools; you will drive executive events, website storytelling, analyst relations, and pipeline-driven campaigns.

Qualifikationen

• Minimum 6+ years in B2B marketing, including a stretch at an early-stage company where you did the work yourself.
• Experience marketing technical solutions to enterprise buyers who are not technical.
• Strong writing is essential; we test it.

Aufgaben

• Positioning, messaging, brand and design direction.
• Product marketing and launches.
• Demand generation with a pipeline target.
• Executive marketing: curated dinners, roundtables, industry events.

Kenntnisse

B2B marketing

Enterprise tech marketing

Strong writing

Design sense

AI marketing tools

Event management

Pipeline measurement

Jobbeschreibung

Firstwork in London seeks its first marketing leader to set positioning, messaging and brand for a global audience. You will build the function from the ground up, hire the team, and own demand gen and product marketing in Europe and beyond.

The role requires 6+ years in B2B marketing, strong writing and design sense, and fluency with AI marketing tools; you will drive executive events, website storytelling, analyst relations, and pipeline-driven campaigns.