Founding Account Executive

Asterix Health; Greater London; On-site; GBP 135,000 - 165,000; Full time

Benefits offered by this job

Private health & dental (Bupa)

Equipment provided

Job summary

Asterix Health in London is seeking a founding sales leader to turn founder-led conversations into a scalable revenue engine. You will own new business end-to-end, selling to NHS primary care entities and GP partners, with typical deals from £30k to £150k+ per year.

You’ll build the first sales playbook, run the pipeline, and navigate multi-stakeholder decisions across practices, PCNs and federations. This is a founder role with no sales team yet, onsite five days a week.

Qualifications

• Proven track record closing new business as a full-cycle AE.
• Experience selling healthtech or health services into NHS primary care.
• Closed deals in the £30k–£250k+ range, with long, multi-stakeholder cycles.
• Real understanding of how practices and PCNs buy and are funded (ARRS, PCN DES, partnership decisions).
• Confidence handling clinical governance and information governance questions.
• Built a pipeline from cold, not just worked inbound.

Responsibilities

• Build and run your own pipeline: prospecting, discovery, demos, proposals, negotiation and close.
• Navigate multi-stakeholder decisions across partners, managers, clinical directors and finance.
• Steer deals through clinical governance, IG and contracting without losing momentum.

Skills

Full-cycle sales

NHS primary care healthtech

Deal closing (£30k–£250k+)

PCN/federation engagement

Governance & compliance understanding

Job description

What we offer

• Compensation: £150,000+ OTE (Uncapped Commission), plus generous equity
• Location: Onsite in Shoreditch / Old Street, London
• Benefits: Private health and dental by Bupa, all equipment covered

Why Asterix exists

The UK does not have enough doctors. Patients wait weeks for a GP appointment, practices drown in test results and letters, and problems that could be caught early slip through.

Asterix is fixing that. Our vetted, GMC-registered GPs work remotely as part of a practice's own team, handling abnormal test results, clinical letters and acute consultations to each practice's SOP, under CQC-approved governance. Our DoctorOS platform automates the busywork so every Asterix doctor gets far more done than a traditional GP.

We're backed by Entrepreneur First, recently closed an oversubscribed round, and already serve 430,000+ patients. Our model was highlighted in the NHS 10 Year Health Plan.

Your mission: turn founder-led sales into a revenue engine

So far, our founders have sold every deal themselves. Demand is growing fast, Asterix GPs can now be funded through ARRS, and the market is wide open. We need someone who already speaks the language of primary care to take the wheel.

You’ll sell into NHS primary care: GP partners, practice managers, PCN clinical directors, federations and at-scale providers. Deals typically run from £30k to £150k a year. You’ll own the full cycle, and you’ll write the playbook every future sales hire learns from.

This is a founding role. There’s no sales team yet. You’ll be the one who builds it.

You will own

New business, end to end

• Build and run your own pipeline: prospecting, discovery, demos, proposals, negotiation and close.
• Navigate multi-stakeholder decisions across partners, managers, clinical directors and finance.
• Steer deals through clinical governance, IG and contracting without losing momentum.

The Asterix story

• Sell outcomes: GP sessions given back, backlogs cleared, real cost savings.
• Help buyers unlock funding, including ARRS, and build the business case with them.
• Bring in our clinical leaders when the conversation needs a doctor in the room.

The sales engine

• Write the first playbook: ICP, qualification, pitch, objection handling, pricing guardrails.
• Feed what you hear in the market straight back into product, ops and pricing.

Our presence in the market

• Represent Asterix at primary care events, PCN and ICB forums and conferences.
• Turn happy partner practices into referrals and expansion.
• Help hire and coach the sales team that follows you.

Who you are

We care about what you've closed and how you think, not where you've been.

You’ll be a great fit if you have:

• A proven record of closing new business as a full-cycle AE.
• Experience selling healthtech or health services into NHS primary care.
• Closed deals in the £30k–£250k+ range, with long, multi-stakeholder cycles.
• A real understanding of how practices and PCNs buy and are funded (ARRS, PCN DES, partnership decisions).
• Confidence handling clinical governance and information governance questions.
• Built a pipeline from cold, not just worked inbound.

Nice to have (not required):

• Experience as an early or first sales hire at a startup.
• An existing network across PCNs, federations or practice managers.
• Experience selling workforce or managed clinical services.
• Relationships with ICBs or primary care commissioning teams.

You also bring

• Ownership: you care about the practice getting value in month three, not just the signature.
• Credibility: GP partners and practice managers trust you quickly because you understand their world.
• Resilience: long cycles, partnership votes and procurement don't throw you.
• A builder's mindset: you'd rather create the process than follow one.
• Energy, curiosity and a bias toward action.

Culture: the Asterix way

Humble. We assume we might be wrong until the data or a clinician shows otherwise. We ask questions and help each other improve.

Founder mentality. You don't wait for permission. You push problems to resolution and act like an owner. This isn't a 9-to-5, and we're honest about that; we work hard, with intention.

Joyful energy. We take the work seriously, not ourselves. We celebrate wins and back each other completely.

In person by design. We work side by side in London, five days a week. It makes us faster and the journey more fun.

Why join now

Because this is the moment your work shapes everything that comes after. In this role you'll:

• Bring a new model of care to practices that badly need it.
• Close deals that directly expand patient access across the NHS.
• Build the sales function from day one, and lead it as it grows.
• Earn meaningful equity in a fast-growing company.

If you know primary care and want to build something that changes it, we'd love to talk.

About Asterix Health

We're solving healthcare's biggest problem: the shortage of qualified doctors. Asterix combines highly qualified doctors with purpose-built technology to deliver better care for patients.

Founded in 2024 and launching in early 2025 we've scaled with leading NHS care providers nationally, and our approach features in the NHS 10 Year Health Plan. We're backed by Entrepreneur First and leading investors.

Learn more: asterix.health/about-us