Account Executive

Moonfire; London Borough of Newham; On-site; GBP 35,000 - 60,000; Full time

Job summary

Healthtech-1 in London is seeking an Account Executive to drive full-cycle sales to GP practices, handling lead generation through onboarding. You’ll work in pairs to own a geographic patch, aiming for 10 live practices per week and delivering rapid, high-quality demos.

This high-agency role operates in a fast-moving healthtech environment, where collaboration, coaching others, and exceptional patient-oriented outcomes are valued.

Responsibilities

• Convert new practices: own a patch and aim for 10 live practices a week.
• Generate high-quality leads using various channels (cold calls, emails, events, referrals).
• Improve team performance and processes to hit stretch targets.

Job description

We're unlocking access to the NHS, because healthcare is not truly free until it's truly accessible

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London. We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe.

Our Principles

Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at Healthtech‑1:

1. Care deeply
2. Work hard
3. Be your word
4. Trust in radical truth and transparency
5. Do your life's best work
6. Find the fun

Read more about our principles and our “why” in the Healthtech‑1 Handbook.

The mission

We have an ambitious mission: to unlock access to healthcare by navigating patients to the right place, first time. We’re going to create a world where every appointment is transparent and bookable, starting in General Practice. We're the team to do this - We were previously ranked 8th fastest growing startup in UK and 33rd fastest in Europe.

Now, we are hiring an Account Executive to help us get in front of more practices. Your core focus will be on full cycle sales from lead generation to closing and onboarding practices.

You’ll be joining an ambitious sales team with prior experience at Monzo, Revolut, the Civil Service, the NHS, investment banking, consulting, and other VC-backed startups. Everyone works in pairs to own a geographic patch. We work in pairs because we believe it encourages peer learning and healthy team culture.

Progression works across three dimensions:

1. Closing bigger deals (larger ACV)
2. Selling more advanced products
3. Training/ coaching other members of the team

This is a place to do your life’s best work.

Goal expectations

Our mission is to unlock access to healthcare. You will contribute by increasing appointment supply. This is achieved through selling more products to more practices.

Objective 1: Convert new practices

• You will own a geographical patch and do everything it takes to get at least 10 live practices a week.
• You will hone your craft until you achieve a 70% demo-to-sign rate (demo conversion rate) and a 90% sign-to-live rate (funnelling).
• You will represent the voice of Healthtech-1 and take pride and care in every interaction with practices.

Objective 2: Generate leads

• You will create and implement high impact lead gen strategies (e.g. cold calling, email campaigns, events, field sales, referrals, etc.).
• You will generate high quality leads using storytelling, data, and research.
• You will fill a personal calendar of demos.

Objective 3: Improve team performance

• You will improve team processes on a weekly basis.
• You will bring happy conflict in a loving way, no artificial harmony.
• You will help the team aim for a stretch target of 15 practices live per person per week.
• You aim to delight practices in every interaction and leave practices with a great impression of Healthtech-1 regardless of if they buy or not.

Scope of the role

You fully own:

• Your live practices target
• The quality and effectiveness of your outbound campaigns
• The GTM strategy for your geographic patch

You co-own:

• The enrichment of your lead list
• Keeping the CRM tidy and updated
• Booking demos (shared responsibility with Junior Growth Specialists)

You influence (but do not own):

• The way we invest in and deliver inbound campaigns
• Product direction via closing the customer feedback loop

You do not own:

• Account management
• Product roadmap
• ICB (enterprise) deals

This role is not for everyone

This is a high-agency, high-expectation role in a fast-moving healthtech environment. You probably won’t enjoy