Football Ticketing Campaigns Marketing Executive

Birmingham City FC; Birmingham; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Company pension

Life assurance

23–25 days annual leave

Professional development

Hybrid work environment

Job summary

Birmingham City Football Club is seeking a Marketing Executive – Ticketing Campaigns to join our Marketing Planning & Campaigns team. You will plan, deliver and optimise ticketing campaigns across both men's and women's fixtures, creating supporter journeys that boost attendance and ticket revenue.

Working with Ticketing, CRM, Digital, Brand & Creative, Content and Performance Marketing, you will develop integrated campaigns that convert interest into matchday attendance while using insights to

Qualifications

• 2+ years of planning and delivering multi-channel marketing campaigns with measurable outcomes.
• Experience creating media and channel plans including audience development, budgeting and KPI management.
• Strong CRM and email marketing experience, including segmentation and automation.
• Excellent copywriting skills adaptable across audiences and channels.
• Strong reporting, analytics and campaign tracking capabilities.
• Proven ability to manage multiple campaigns simultaneously and coordinate with cross-functional teams.

Responsibilities

• Plan and deliver end-to-end ticketing campaigns for men's and women's fixtures, including season launches and match sales.
• Create briefs with objectives, audiences, budget, channels and success metrics.
• Brief creative teams and agencies to produce high-quality assets.
• Build integrated campaigns with storytelling to drive ticket sales.
• Coordinate with Ticketing to align marketing with pricing and communications.
• Develop media and channel plans and define audiences and budgets.
• Collaborate with CRM to build journeys and optimize messaging.
• Monitor results and provide actionable recommendations to improve performance.

Skills

Campaign planning

Multi-channel marketing

CRM / email marketing

Copywriting

Analytics & reporting

Stakeholder management

Digital marketing certifications

Football marketing experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics 4

Meta Blueprint

TikTok Academy

Looker Studio

Power BI

Tableau

Job description

Birmingham City Football Club is seeking a Marketing Executive – Ticketing Campaigns to join our Marketing Planning & Campaigns team. You will plan, deliver and optimise ticketing campaigns across both men's and women's fixtures, creating supporter journeys that boost attendance and ticket revenue.

Working with Ticketing, CRM, Digital, Brand & Creative, Content and Performance Marketing, you will develop integrated campaigns that convert interest into matchday attendance while using insights to