FMCG - Regional Manager

Parna Recruitment; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Car allowance

Career progression opportunities

Job summary

Parna Recruitment is seeking a Regional Sales Manager to lead field sales teams across Greater London and the UK. You will drive revenue, enhance distribution, and expand headcount while ensuring strong field execution and market insights.

Ideal candidates have a proven track record in FMCG/convenience sales, with a hands-on leadership style and experience coaching teams to meet aggressive targets. Travel is required.

Qualifications

• Experience leading field sales teams.
• Strong FMCG/convenience/wholesale sales background.
• Proven track record of revenue growth and hitting targets.
• Experience coaching, developing and performance managing teams.
• Deep understanding of route-to-market and field execution.
• Hands-on, commercially driven leadership style.

Responsibilities

• Lead and develop a team of Business Development Managers
• Drive regional sales performance and profitability
• Increase distribution, market share and customer penetration
• Recruit and grow team headcount
• Manage performance via KPIs and development plans
• Support key account growth and opportunities
• Deliver strong field execution across territory
• Provide market insight and contribute to regional strategy
• This is a field-based role with regular travel across the region.

Skills

Field-based leadership

FMCG familiarity

Revenue growth

Coaching & development

Route-to-market

Hands-on leadership

Job description

Regional Sales Manager – Convenience Channel

Area: Greater London

Field Based | Competitive Salary + Bonus + Car Allowance

We are recruiting a Regional Sales Manager to lead and develop high-performing field sales teams across the UK.

This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.

If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.

The Role

• Leading, coaching and developing a team of Business Development Managers
• Driving regional sales performance, revenue growth and profitability
• Increasing distribution, market share and customer penetration
• Recruiting and growing team headcount
• Managing performance through KPIs, coaching and development plans
• Supporting key account growth and commercial opportunities
• Delivering strong field execution across your territory
• Providing market insight and contributing to regional strategy
• This is a field-based role involving regular travel across your region.

About You

• We are looking for candidates with:
• Experience managing field-based sales teamsStrong background in FMCG, convenience or wholesale-led sales
• Proven success delivering revenue growth and commercial targets
• Experience coaching, developing and performance managing teams
• Strong understanding of route-to-market and field execution
• A hands-on, commercially driven leadership style
• Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.

What’s on Offer

• Performance bonus
• Career progression opportunities
• The chance to lead and grow a region within a growing business