Performance Creative Strategist - Data-Driven D2C Growth

Profiles Creative; Lewes; On-site; GBP 59,000 - 72,000; Full time

Job summary

Profiles Creative is partnering with a fast-growing D2C wellness brand in East Sussex to recruit a Performance Creative Strategist. This office-based role leads the paid social creative strategy across Meta and TikTok to drive growth and conversions.

You'll own the creative strategy, build testing roadmaps, write copy, and analyse performance data to optimise campaigns. Collaboration with marketing, design and video teams is essential to deliver measurable results.

Qualifications

• Experience in Performance Creative or Paid Social Creative.
• Strong understanding of Meta and performance marketing principles.
• Proven experience building creative testing frameworks and using data to optimise performance.
• Excellent copywriting skills with high-performing short-form creative.
• Commercially minded with a passion for continuous testing and learning.
• Experience within a D2C, wellness, beauty, food or consumer brand would be advantageous.

Responsibilities

• Develop performance-led creative strategies across Meta and TikTok.
• Build audience personas, messaging frameworks and creative testing roadmaps.
• Write creative briefs, hooks and copy that drive engagement and conversion.
• Analyse performance data to identify winning creative concepts and optimisation opportunities.
• Work closely with creative and performance teams to continuously test, learn and iterate.
• Stay ahead of platform trends to keep creative fresh, relevant and commercially effective.

Job description

Profiles Creative is partnering with a fast-growing D2C wellness brand in East Sussex to recruit a Performance Creative Strategist. This office-based role leads the paid social creative strategy across Meta and TikTok to drive growth and conversions.

You'll own the creative strategy, build testing roadmaps, write copy, and analyse performance data to optimise campaigns. Collaboration with marketing, design and video teams is essential to deliver measurable results.