Flagship Store Director (Luxury Furniture)

JR United Kingdom; Chester; On-site; GBP 40,000 - 70,000; Full time

Job summary

A luxury furniture brand is seeking a Flagship Store Director in Chester. This position entails leading retail operations, enhancing client experiences, and driving sales while fostering a high-performance team culture. The ideal candidate will have robust expertise in luxury retail and a strategic approach to team management.

Qualifications

• Extensive experience in luxury retail and client relations.
• Proven leadership skills in managing high-performance teams.
• Strong commercial awareness with a focus on sales and KPIs.

Responsibilities

• Deliver an exceptional luxury client experience and lead team outreach.
• Oversee store operations and maintain high visual merchandising standards.
• Track sales performance and manage inventory and commercial strategy.

Skills

Luxury Retail Expertise

Clienteling

Commercial Acumen

Team Leadership

Job description

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Flagship Store Director (Luxury Furniture), chester

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Client:

Dweet

Location:

chester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

A Flagship Store Manager for a luxury home décor brand like this one must expertly bridge the worlds of high-end retail and professional trade, delivering exceptional client experiences while driving commercial performances. This leader should embody the brand’s refined aesthetic and lead with both strategic vision and operational precision.

1. Luxury Retail Expertise (B2C)

• Deliver a refined and immersive boutique experience aligned with the brands design philosophy

• Greet and welcome clients, curating a memorable luxury experience

• Oversee product presentation and showroom layout in line with brand aesthetics

• Lead team outreach and communication (e.g., WhatsApp, live chat) to elevate the omnichannel journey

• Coordinate seasonal layouts and merchandise rotations with VM and Retail Manager

• Develop and nurture trade partnerships with interior designers, architects, and corporate clients

• Host showroom presentations and product demonstrations for trade professionals

• Organize and lead meetings, store events, and product launches tailored to the trade audience

• Track and grow trade sales, ensuring project-based relationship building

3. Clienteling & Relationship Building

• Master CRM tools to maintain long-term client relationships

• Lead client outreach campaigns, event invitations, and follow-ups to deepen engagement

• Handle service or product issues discreetly and promptly, ensuring satisfaction and loyalty

4. Aesthetic & Product Sensibility

• Maintain visual merchandising to the highest standards, in alignment with seasonal themes

• Advise clients with a design-savvy approach, blending storytelling with product knowledge

• Collaborate on curated showroom layouts and installations with VM and Retail Manager

5. Team Leadership & Coaching

• Lead, mentor, and manage the team to cultivate a high-performance culture

• Provide regular training on product knowledge and sales best practices

• Foster team stability and long-term growth through clear guidance and empowerment

• Manage staff schedules and resolve personnel issues (absences, leave, etc.)

6. Commercial Acumen

• Track sales performance and KPI alignment across B2C and B2B channels

• Monitor inventory levels, anticipate bestsellers, and align with HQ on commercial strategy

• Generate detailed monthly reports on sales, footfall, and category performance

7. Operational & Visual Excellence

• Oversee day-to-day store operations including maintenance, logistics, and inventory

• Maintain showroom cleanliness, product placement, and visual standards

• Manage transfers between showroom, warehouse, and client sites

8. Event Management & Brand Representation

• Suggest, plan, and lead store events with carefully selected guest lists

• Represent the brand at networking and local cultural events to build brand visibility

• Act as a local ambassador, engaging with hospitality venues, galleries, and design peers

• Champion integration of digital tools such as live chat and remote consultations

• Collaborate with PR, e-commerce, and social media teams to drive visibility

• Support the transition to omnichannel sales strategies, adapting internal processes accordingly

• Communicate with cultural agility, sophistication, and confidentiality

• Handle VIP clients and trade professionals with poise and attentiveness

• Resolve internal and external conflicts with empathy and professionalism