Flagship Assistant Store Manager

Kiko-Milano-bc6195b5; Greater London; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

28 days holiday

Staff discount

Product allocation

Pension contribution

Employee wellbeing program

Bonus scheme

Training & development

Parental bonus

Referral scheme

Job summary

KIKO MILANO in London is seeking an Assistant Store Manager to lead a high-performing beauty team on the shop floor, translate strategy into daily action, and partner with the Store Manager to drive sales and guest satisfaction.

You’ll develop talent, coach colleagues, and uphold brand standards, ensuring flawless operations, exceptional service, and compelling product storytelling that aligns with BeKIKO initiatives and the UK market.

Qualifications

• Proven experience in an Assistant Store Manager or deputy manager role within fast-paced retail.

Responsibilities

• Lead from the front on the shop floor and coach the team.
• Partner with Store Manager to drive sales, profitability and KPI targets.
• Ensure premium customer experience and brand storytelling.
• Uphold operational excellence and brand standards.

Skills

Leadership

KPI-driven

Team development

Customer experience

Change leadership

Job description

This is not a traditional Assistant Store Manager role. At KIKO MILANO, our Assistant Store Managers are commercial leaders, people developers, and brand ambassadors. You are the driving force behind exceptional store performance, shaping culture on the shop floor, and translating strategy into daily action.

You partner closely with the Store Manager to lead a high-performing team, elevate the customer experience, and deliver sustainable commercial results. When the Store Manager is not present, you step autonomously into full leadership of the business.

What You’ll Be Accountable For

Commercial Leadership & Business Performance

• Act as a true business partner to the Store Manager, owning store performance and contributing to the achievement of sales, profitability, and KPI targets.
• Analyse performance trends (ATV, UPT, footfall/conversion, etc) and translate insights into clear, actionable plans.
• Drive a results-focused culture by setting clear expectations, tracking progress, and celebrating wins.
• Support execution of commercial initiatives, launches, and promotions to maximise impact and customer engagement.

People Leadership & Talent Development

• Lead from the front, inspiring and motivating teams through visible, energetic leadership on the shop floor.
• Recruit, onboard, and develop top talent, ensuring the right people are in the right roles at the right time.
• Coach and mentor team members through regular feedback, development conversations, and hands-on training.
• Build strong succession plans and support internal progression to strengthen long-term store capability.
• Foster an inclusive, high-trust environment where everyone feels valued, supported, and empowered to perform at their best.

Customer Experience Excellence

• Champion a premium, consistent and engaging customer journey that reflects the KIKO service model.
• Ensure teams deliver expert product knowledge, personalised service, and confident application techniques.
• Actively role model customer engagement, setting the standard for service, selling behaviours, and brand storytelling.
• Use customer feedback and insight to continuously improve service standards and loyalty.

Operational Excellence & Brand Standards

• Ensure flawless execution of operational processes, store routines, and compliance with company policies.
• Partner with the Store Manager to maintain Retail Excellence, stock management, and store presentation.
• Proactively identify operational risks or inefficiencies and implement solutions quickly and collaboratively.
• Support inventory accuracy, Shrinkage, and safe working practices.

Brand Advocacy & Continuous Learning

• Be a proud ambassador of the KIKO MILANO brand, culture, and values at all times.
• Actively participate in BeKIKO training and development initiatives, keeping yourself and the team inspired, informed, and brand aligned.
• Stay up to date with product innovation, beauty trends, and competitor activity to keep the store relevant and competitive.

What Success Looks Like

• Strong, consistent commercial results driven by engaged, capable teams.
• High levels of customer satisfaction, loyalty, and advocacy.
• A positive, inclusive store culture with clear development pathways and strong internal talent pipelines.
• Operational excellence with uncompromising brand and visual standards.

About You

• Proven experience in an Assistant Store Manager, Deputy Manager, or equivalent leadership role within a fast‑paced retail environment (beauty or fashion preferred).
• Commercially minded with a strong understanding of KPIs and how to influence them.
• A confident people leader who coaches, develops, and inspires others.
• Passionate about customer experience, beauty, and brand storytelling.
• Resilient, adaptable, and comfortable leading through change.

At KIKO MILANO, we don’t just sell beauty — we create confidence.

If you’re ready to step into a leadership role where your impact is visible every day, this is your opportunity.

What’s in it for you?

• 28 days’ holiday including Bank Holidays
• Enjoy a 50% staff discount on KIKO MILANO products
• Free allocation of KIKO MILANO products as part of your employee benefits
• 5% employer pension contribution
• Access to YuLife, our Employee Assistance Programme supporting wellbeing, fitness, and financial health
• Monthly bonus scheme to reward performance and results
• Ongoing training and career development within KIKO MILANO
• Maternity and paternity bonus
• Employee referral scheme with rewards for recommending great talent