Fitness Manager

Frasers Group; Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Discounted gym membership

Frasers Group discounts

Training & development

Job summary

Frasers Group’s Everlast Gyms is seeking a Head Coach to lead the fitness product and mentor a team of coaches and trainers. You’ll deliver innovative training programmes on the gym floor, drive member engagement, and act as the face of fitness on shift.

You will manage group timetables, drive sales and retention across PT, memberships and add-ons, and deliver high‑quality classes and sessions in a hands-on leadership role.

Qualifications

• Level 3 Personal Trainer qualification and CIMSPA Practitioner status.
• Experience delivering personal training and group training modalities.
• Strong leadership; coach, motivate, and inspire a team.
• Up-to-date with industry trends and fitness innovations.
• Adaptable communicator with excellent interpersonal skills.
• Solutions-driven and eager to develop others.
• Flexible to work evenings, weekends, and bank holidays.

Responsibilities

• Represent Everlast Gyms as a fitness ambassador, consistently upholding elevated ways of working.
• Lead fitness products MOVE, REDEFINE, Personal Training, and Group Training with high quality.
• Drive engagement in national initiatives like #WorkoutWednesday, in-gym challenges, and events.
• Onboard members through MOVE, delivering and training others to build confidence.
• Own REDEFINE: drive sales, cohort participation, and member results.
• Recruit, train, and mentor Fitness Coaches and Personal Trainers with constructive feedback.
• Manage group training timetables and monitor KPIs.
• Drive new member sales and retention, maximise revenue from PT, memberships, and add-ons.
• Deliver on-shift classes and PT sessions to company standards.
• Lead by example across reception, floor, and member interaction, ensuring visits exceed expectations.

Skills

Leadership

Coaching

Interpersonal skills

Industry trends

Education

Level 3 Personal Trainer

CIMSPA Practitioner

Job description

As aHead Coach, you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands‑on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience.

Job Description

What You’ll Be Doing

Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.

Leading fitness products such asMOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality.

Driving engagement in national initiatives like#WorkoutWednesday, in‑gym challenges, and events.

Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.

Owning REDEFINE: driving sales, cohort participation, and member results.

Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.

Managing group training timetables and monitoring performance against company KPIs.

Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.

Delivering on‑shift classes and personal training sessions to company standards.

Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

Qualifications

About You

A passionate health, fitness, and wellness advocate.

Level 3 Personal Trainer qualifiedand aCIMSPA Practitioner.

Skilled and experienced in delivering personal training and a variety of group training modalities.

Strong leadership qualities with the ability to coach, motivate, and inspire a team.

Up‑to‑date with industry trends and fitness innovations.

Adaptable communicator with excellent interpersonal skills.

Solutions‑driven, ambitious, and always looking to develop yourself and others.

Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Additional Information

Why Join Us?
At Everlast Gyms, you’ll have the chance to build a career in fitness that’s as ambitious as you are. As part of Frasers Group, you’ll benefit from incredible opportunities, rewards, and development across the wider business.

Here’s what you can expect:

• Competitive salary plus earning potential through personal training and product sales.
• Ongoing training and development to grow your skills and qualifications.
• Opportunity to lead fitness innovation in a fast‑growing, fearless brand.
• Group-wide discounts across Frasers Group brands.
• Discounted gym membership.

At Frasers Group, we live by our principles:

• Think without limits– move fast, think fearlessly, and take the team with you.
• Own it and back yourself– own the basics, your role, and the results.
• Be relevant– to our people, our partners, and the planet.