Fitness Manager

Frasers Group; Banstead; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Competitive salary and commission onPT

Ongoing training and development

Lead fitness innovation

Group-wide discounts across Frasers

Discounted gym membership

Job summary

Everlast Gyms is seeking a Head Coach to own the fitness product in the gym, mentoring Fitness Coaches and Personal Trainers while delivering innovative training programmes and driving member engagement. You will be the face of fitness on the gym floor, motivating the team and ensuring the highest standards of service.

You will lead MOVE, REDEFINE, Personal Training and Group Training, and participate in initiatives like #WorkoutWednesday and in-gym events to boost participation and revenue.

Qualifications

• Strong leadership and coaching abilities to mentor staff.
• Level 3 Personal Trainer qualification and CIMSPA practitioner status.
• Experience delivering PT and various group training modalities.
• Able to motivate and inspire teams and members.

Responsibilities

• Represent Everlast Gyms as a fitness ambassador and lead by example.
• Lead MOVE, REDEFINE, Personal Training and Group Training delivery with high quality.
• Drive member engagement through national initiatives and events.
• Recruit, train, and mentor Fitness Coaches and Personal Trainers.
• Manage group timetabling and monitor KPI performance.
• Drive new member sales and retention across services and memberships.
• Deliver on-shift classes and PT sessions to company standards.

Skills

Leadership

Coaching

Personal Training

Group Training

Motivation

Education

Level 3 Personal Trainer

CIMSPA Practitioner

Tools

MOVE

REDEFINE

Group Training

Job description

As a Head Coach, you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands-on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience.

Job Description

What You’ll Be Doing

• Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.
• Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality.
• Driving engagement in national initiatives such as #WorkoutWednesday, in-gym challenges, and events.
• Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.
• Owning REDEFINE: driving sales, cohort participation, and member results.
• Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.
• Managing group training timetables and monitoring performance against company KPIs.
• Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.
• Delivering on-shift classes and personal training sessions to company standards.
• Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

About You

• A passionate health, fitness, and wellness advocate.
• Level 3 Personal Trainer qualified and a CIMSPA Practitioner.
• Skilled and experienced in delivering personal training and a variety of group training modalities.
• Strong leadership qualities with the ability to coach, motivate, and inspire a team.
• Up-to-date with industry trends and fitness innovations.
• Adaptable communicator with excellent interpersonal skills.
• Solutions-driven, ambitious, and always looking to develop yourself and others.
• Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Additional Information

Why Join Us?

Here’s What You Can Expect

• Competitive salary plus earning potential through personal training and product sales.
• Ongoing training and development to grow your skills and qualifications.
• Opportunity to lead fitness innovation in a fast-growing, fearless brand.
• Group-wide discounts across Frasers Group brands.
• Discounted gym membership.

At Frasers Group, We Live By Our Principles

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.