Head Coach

Frasers Group; King's Lynn; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Competitive salary

Ongoing training and development

Group-wide discounts

Discounted gym membership

Job summary

A leading fitness organization in King's Lynn seeks a Head Coach to inspire and lead the gym team. You will take charge of fitness programs, conduct personal training sessions, and ensure high quality in member engagement. Ideal candidates should possess a Level 3 Personal Trainer certification and have strong leadership skills. This role offers competitive salary and benefits, plus opportunities for continuous development and discounts across the company.

Qualifications

• Passionate health, fitness, and wellness advocate.
• Experience in personal training and group training delivery.
• Up-to-date with industry trends and fitness innovations.
• Adaptable communicator with excellent interpersonal skills.

Responsibilities

• Own the fitness product and lead by example on the gym floor.
• Mentor and train Fitness Coaches and Personal Trainers.
• Drive member sales and retention while maximizing revenue.
• Onboard and train new members to build team confidence, especially MOVE.
• Own REDEFINE: drive sales, participation and results.
• Recruit, train, and mentor Fitness Coaches and Personal Trainers.
• Manage group training timetables and monitor KPIs.
• Drive new member sales, retention and revenue opportunities across services.
• Deliver on-shift classes and personal training sessions to standards.
• Lead by example across gym areas, ensuring excellent member experiences.

Skills

Leadership qualities

Personal training delivery

Group training modalities

Interpersonal skills

Solutions-driven

Flexible Hours

Motivation & Coaching

Education

Level 3 Personal Trainer qualified

CIMSPA Practitioner

Job description

Job Description

As a Head Coach, you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands‑on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring Everlast Gyms delivers the very best fitness experience.

Key Responsibilities

• Represent Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.
• Lead fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high‑quality.
• Drive engagement in national initiatives like #WorkoutWednesday, in‑gym challenges, and events.
• Advocate for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.
• Own REDEFINE: drive sales, cohort participation, and member results.
• Recruit, train, and mentor Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.
• Manage group training timetables and monitor performance against company KPIs.
• Drive new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.
• Deliver on‑shift classes and personal training sessions to company standards.
• Lead by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

Qualifications & Experience

• A passionate health, fitness, and wellness advocate.
• Level 3 Personal Trainer qualified and a CIMSPA Practitioner.
• Skilled and experienced in delivering personal training and a variety of group training modalities.
• Strong leadership qualities with the ability to coach, motivate, and inspire a team.
• Up‑to‑date with industry trends and fitness innovations.
• Adaptable communicator with excellent interpersonal skills.
• Solutions‑driven, ambitious, and always looking to develop yourself and others.
• Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Why Join Us?

At Everlast Gyms, you’ll have the chance to build a career in fitness that’s as ambitious as you are. As part of Frasers Group, you’ll benefit from incredible opportunities, rewards, and development across the wider business.

What You Can Expect

• Competitive salary plus earning potential through personal training and product sales.
• Ongoing training and development to grow your skills and qualifications.
• Opportunity to lead fitness innovation in a fast‑growing, fearless brand.
• Group‑wide discounts across Frasers Group brands.
• Discounted gym membership.

Our Principles

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.