Field marketing manager in cybersecurity

Cohesity, Inc.; Greater London; Híbrido; GBP 90.000 - 140.000; Jornada completa

Descripción de la vacante

Cohesity, Inc. ищет опытного специалиста по полевому маркетингу в Великобритании для руководства программами ABM и взаимодействия с C‑уровнем в целевых сегментах. Ваша роль предполагает развитие стратегий и выстраивание взаимоотношений с CISOs, CIOs и CTOs, тесно сотрудничая с продажами.

Вы будете управлять бюджетами маркетинга, координировать совместные планы с партнёрами и проводить мероприятия на рынке, включая госсектор. Опыт работы в UK и знание закупочных процессов госуслуг приветствуются.

Formación

• Опыт ведения исполнительных брифингов и 1:1 взаимодействия с руководителями CIO/CIS0/CTO

Responsabilidades

• Разрабатывать и реализовывать программы ABM 1:1/1:few/1:many для стратегических клиентов и госсектора
• Согласовывать планы с продажами и партнёрами, обеспечивая синергию маркетинга и продаж
• Планировать и управлять бюджетами полевых маркетинговых программ и контролировать ROI
• Организовывать мероприятия в UK и сопровождать их до завершения, включая отраслевые конференции
• Сотрудничать с отделами Alliances и Growth для формирования вертикальных кампаний и контента

Conocimientos

Executive briefing experience

ABM expertise

Cross-functional with sales

Public sector procurement knowledge

UK market knowledge

Herramientas

Salesforce

AI tools for research

Descripción del empleo

Описание:

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge.

Задачи:

• Drive CxO engagement and pipeline across segments that don't fit the standard commercial mid‑market playbook: high‑touch, executive‑led strategic account ABM, and framework‑driven, compliance‑led public sector buying
• Build and run executive briefing programs and 1:1 relationship programs with CISOs, CIOs, and CTOs across strategic accounts within the security community
• Design and execute tiered ABM programs (1:1, 1:few, 1:many) for strategic accounts and public sector buyers, built in lockstep with sales
• Prioritize and sequence investment across public sector subsectors; central government, health, education, and other key subsectors; treating public sector as a portfolio of distinct subsectors rather than a single, uniform segment
• Operate industry‑led, working closely with the centralized Alliances and Growth teams to ensure vertical programs are shaped by what's actually happening in the market, not built in isolation
• Work hand‑in‑hand with the UK channel team and Channel Marketing Manager, recognizing that in some segments; public sector being a clear example, where certain alliance partners carry real weight; the channel team may lead the plan, while in others the field will lead
• Bring the field plan and channel plan together into one coherent, jointly‑owned plan, always built tightly with sales, not around them
• Own UK cyber security field events end‑to‑end, from planning and execution through post‑event follow‑up, including major UK cybersecurity industry events, not limited to strategic and public sector accounts
• Partner with the SDR team to ensure consistent follow‑up on leads and translate marketing activity into accountable, trackable pipeline
• Partner with sales to translate business risk and board priorities into account‑specific marketing strategy and content
• Navigate public sector procurement cycles and frameworks to shape go‑to‑market timing and messaging
• Partner closely with the centralized Alliances team on programs run jointly with major CSP partners
• Partner closely with the centralized Growth/corporate marketing team to ensure vertical campaigns are industry‑led and reflect UK market realities
• Own budget planning and management for field marketing programs, with accountability for ROI
• Use AI tools to drive intent signals, personalization at scale, content generation, and account research
• Track and report on pipeline contribution from strategic accounts, public sector, and alliances, with a primary focus on net‑new logo growth, measured as success in this role
• Provide onsite execution support for major industry events, with travel expected within the UK

Требования:

• 8+ years of field marketing, ABM, or closely related experience, with a track record operating at a senior level
• Proven experience personally running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs; not just supporting them
• A consistent record of successfully partnering with sales, including building plans tightly aligned to sales, not run in parallel
• Experience building programs specifically designed to win net‑new logos, not just influence pipeline in an existing base
• Channel‑centric experience, with a track record building and merging joint plans with partners
• Deep understanding of how public sector procurement differs from commercial buying, including differing rhythms and priorities across subsectors
• Strong UKI market knowledge; the analyst landscape, key public sector frameworks, and the competitive vendor set
• Familiarity with sales and marketing automation systems such as Salesforce, and comfort using AI tools for research, personalization, and content generation
• Strong business acumen; comfortable reading a P&L and connecting security/IT spend to business risk and board priorities
• Experience owning budget planning and management for marketing programs, with accountability for ROI
• Self‑motivated, analytical, and comfortable creating structure and process where none currently exists
• A willingness to work as part of a team on larger, cross‑sector industry events in the UK
• Proven ability to excel in a fast‑paced, high‑energy environment
• Ability to travel within the UK as needed for events and account engagement

Условия:

Cohesity employees who are within a reasonable commute (e.g. within a forty‑five (45) minute average travel time) work out of our core offices 2‑3 days a week of their choosing.