Product marketing manager for complex software

Arondite; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Very competitive base salary

Generous EMI equity

7% employer pension contribution

Free meals in the office

Private health and dental insurance

Cycle to work

Relocation support

Training and resources

Job summary

Arondite is seeking a product/technical marketing leader to shape go-to-market strategies and campaigns for complex software. You will define buyer segmentation, messaging for CIOs/COOs, and build ROI tools and use-case narratives with marketing and product teams.

You will develop capability decks, partner programs and deployment narratives, turning deployments into case studies and aligning with sales on launch strategies to win competitive landscapes.

Qualifications

• Extensive experience in product marketing or technical marketing.
• Experience building go-to-market strategies and campaigns.
• Ability to position to senior enterprise buyers (CIOs/COOs).

Responsibilities

• Define segment and campaign strategies with target buyers and influencers.
• Own the description of Cobalt capabilities, architecture and use cases.
• Package capabilities into solutions and support decks, briefs and ROI tools.
• Collaborate with Content Strategy, Marketing and Product to launch releases.

Skills

Product marketing

Technical marketing

Go-to-market strategy

Campaign development

Job description

Описание:

Arondite enables organisations to wield autonomy, data and AI at scale. We equip operators with the foundational software to orchestrate their mix of platforms and capabilities and take mission-critical decisions faster than their adversaries. We exist to ensure the UK and its allies out-think, out-pace and out-adapt those who seek to threaten our values and way of life.

Задачи:

For each segment and campaign, define how we win: the buyers and influencers we target, from operators to CIOs, the channels and routes to market that reach them, the value propositions that land, and the competitive win themes that set us apart in highly competitive technology landscapes. Own the single source of truth for how we describe Cobalt: its capabilities, features, architecture, use cases and deployment profiles. Name and package those capabilities into solutions for each segment. In partnership with Content Strategy and Marketing colleagues, build and maintain the suite of decks, capability briefings, fact sheets and use-case narratives our teams use every day, plus the value and ROI tools that help buyers build a business case. Position and launch each release with Product, and turn segment strategy into campaigns with MarComms. Build the partner marketing programme that brings our hardware, model and integration partners into the Cobalt story. Run competitive intelligence and win/loss analysis, and equip BD and deployment teams with the information they need to win. Turn deployments into case studies with our deployment strategists, and provide the product and technical point of view behind our thought leadership.

Требования:

Extensive experience in product marketing, technical marketing or a related role, including building go-to-market strategies and campaigns for distinct customer segments buying complex software. Experience positioning to senior enterprise buyers, including value and ROI messaging for CIOs, COOs and operational leaders. The technical fluency to understand data integration, AI models, sensors and edge deployment, and to explain them accurately to non-technical buyers. Excellent writing and storytelling, and a track record of influencing Product and sales teams without formal authority. We require that all candidates have an existing Right to Work in the UK at the time of application. As a result, this role is likely to require you to hold a clearance or be willing to undergo UK security vetting to Security Check (SC) or above. This normally requires having continuous residency in the UK for at least 5 years.

Будет плюсом:

• Experience in defence, national security, critical national infrastructure or another regulated enterprise sector
• Experience as an early Product Marketing hire would be highly advantageous, establishing the function as an IC in a rapidly scaling organisation with minimal structure and frequent ambiguity
• Time at a platform company with a forward-deployed engineering model
• Experience positioning one platform across several industries, including naming and packaging vertical solutions
• Experience building partner programmes or partner-led routes to market, through systems integrators, primes or technology alliances
• Eligibility for UK Security Check (SC) clearance

Условия:

We are focused on building a positive, collaborative engineering-driven culture. We therefore believe in making the office a friendly, comfortable and fun place to be, and we try to work from the office where possible. Of course, there are times when it makes sense for you to work from home and that's OK. You may also need to travel to visit customers, depending on your role. But in general, you should only apply to join Arondite if you're excited to come into the office and work in person by default.

• Highly competitive base salary
• Generous equity in EMI share options in a well-funded and growing start-up
• 7% employer pension contribution
• Free meals in the office every day
• Private health and dental insurance, with opt-in cover for dependants
• Cycle to work scheme
• Relocation support
• Access to any resources and training that you need to do your job in a world-class way