Field Marketing Executive (Maternity Cover - 1 Year FTC)

Silverfin Software Ltd.; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in cloud solutions for accountants is seeking a Field Marketing Executive to enhance marketing efforts in the UK and Ireland. This dynamic role focuses on coordinating events and managing marketing campaigns across diverse channels, offering the opportunity to work in a fast-paced and innovative environment.

Qualifications

• 1-3 years of proven B2B marketing experience.
• Fluent in English for effective communication.
• Self-starter with initiative, hands-on attitude.

Responsibilities

• Coordinate events A-Z for UK and Ireland markets.
• Manage marketing budget and campaign reports.
• Create content for campaigns including social media and email.

Skills

Event planning

Copywriting

Marketing budget management

Project management

Communication

Education

Bachelor/Master in Marketing

Tools

Hubspot

Salesforce

Monday.com

Zoom Events

Job description

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 930 firms across 16 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, and Gouda (NL), we’re a team of over 180 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

Your role

We’re looking for a hard-working and ambitious Field Marketing Executive who can support the marketing team with UK and Ireland marketing & event activities.

UK and Ireland are key growth markets for our business. This means we organise a lot of events that are digital and in-person for both prospects and customers including trade shows like Digital Accountancy Show and Accountex alongside smaller roundtables and online webinars using Zoom Events.

That means organising events with project boards on Monday.com, messaging, creatives, stakeholders and budgets will be a very important responsibility in this role, next to regular marketing campaigns to our audience of accounting practices in the region.

The location of work is the Silverfin London office next to Old Street Tube Station, while sometimes coordinating events (during office hours) outside the office.

As part of this journey, you'll be in sync with a fantastic team of 6 marketing team members in the UK and another 5 in the Benelux region. You’ll report directly to the Senior Marketing Manager for UKI and International Business. Your main focus region is UKI.

Silverfin operates at lightning speed, with a constant buzz of activities for both users and prospects, not to mention our incredible team. We also prioritise the well-being of our people, offering a range of initiatives. Envision yourself joining our international Marketing team and a diverse, driven Belgian team, and growing along with Silverfin.

Your responsibilities

• Coordinate events A-Z is a significant responsibility required for this role
• This is a UKI-focused marketing role and thus this type of work will always be present in your planning. Both for owned hosted events as well as sponsored 3rd party events. (to be clear this does not mean your physical presence is required at all events, it’s more about the preparation and coordination ahead) Events will often form the momentum/capstone of your marketing campaigns.
• Tradeshows and roadshows being the most critical and time sensitive work with lead times of 6 months while simultaneously working on your other campaigns and projects.
• Coordination of events means also managing the budget and working with legal on reviewing agreements with event agencies, vendors, partners, venues, etc.
• The ability and experience to work under pressure and face deadlines that cannot move, because events happen on the dates communicated. They can’t be pushed forward.
• Working with playbooks, checklists, budget files and our project management tool called Monday.com, planning sheets, holding presentations to internal stakeholders, pitches, etc.
• Finally have a creative mind but without sacrificing being very meticulous on maintaining documentation and project management skills. No concessions on this latter part can be made.
• Ability to manage copy and value messaging
• This is critical to know best practice in segmenting audiences and being able to write copy towards these audiences effectively across different channels including email, LinkedIn, paid media and more.
• Need to have an eye for detail when editing and reviewing copy completed by other marketing team members as well as third party agencies
• Deliver creativity in your work, while keeping in tune with our brand includingSupport successful execution of campaigns and projects identified for the region by the Senior Marketing Manager.
• Manage the marketing budget for UKI with expenses and allocation of budget spends
• Creating smaller bits of content for campaign activity e.g. landing pages; emails; blogs; social media posts; web pages; customer quotes and story points
• Organising logistics and content for events e.g. webinars, roundtables; conferences, tradeshows, etc.
• Monitoring social media platforms and managing replies, shares, and posts
• Maintain campaign reporting and activity calendars for the team e.g. pipeline creation, campaign effectiveness, budget tracking, website performance, etc.
• Working out requirements for data and execution of ABM campaigns with internal teams
• Coordinate field marketing campaigns A-Z
• Devise and create end-to-end execution of integrated campaigns including campaign strategy and all assets required (social posts, blogs, testimonials, webinars, videos, etc.)
• Kick-off/ brief campaign to Sales, CS, and product stakeholders
• Debrief & report campaign results to Sales, CS, and product stakeholders
• Track and analyse the effectiveness of marketing campaigns and initiatives.
• Manage external agencies for video content production, hosted event production, translation, stand building, copywriting, paid media, etc. (we keep a balance between insourcing & outsourcing marketing tasks depending on additional bandwidth or expertise needs.)
• Hubspot - Set up landing pages, forms, workflows and submit mass emails
• Salesforce - Capable of working through dashboards and reports to effectively understand engagement with accounts and subsequent opportunity pipeline created through campaigns
• Frequent syncs with sales, product, and customer success colleagues or managers in order to run campaigns/events with stakeholder buy-in

Experience and Qualifications

• Bachelor/Master in Marketing
• Proven B2B marketing experience (1y-3y)

Attitude and personality-related traits

• Self-starter with initiative
• Hands-on, go-getter attitude
• Eager to deliver results
• Strong get-things-done mindset

Skills and knowledge

• Event planning and coordination
• CopywritingMarketing budget management
• Devise, create, execute and report on marketing campaigns or event activities
• Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality).
• English (Fluent)

Big Plus:

• Knowledge of French, Spanish, German
• Salesforce: create campaigns, dashboards, and reports for your campaigns
• Hubspot - emails, landing pages, segmentationTools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Zoom Events”
• Experience using LinkedIn Live

At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth.At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin.

We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.