Field Marketing Director - Europe

Sprinklr, inc.; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Field Marketing Director to spearhead marketing initiatives across Europe. This pivotal role involves collaborating closely with sales teams to develop and execute targeted marketing strategies that drive engagement and business growth. The ideal candidate will leverage their extensive experience in B2B marketing to manage a substantial budget, influence marketing outcomes, and foster strong relationships within the organization. If you are passionate about creating impactful marketing programs and driving results in a collaborative environment, this opportunity is perfect for you.

Benefits

Comprehensive health plans

Well-being programs

Financial protection plans

Continuous learning opportunities

Daily meditation breaks

Virtual fitness access

Qualifications

• 10+ years in B2B marketing with focus on account-based and event marketing.
• Strong analytical mindset with a desire to improve marketing programs.

Responsibilities

• Lead marketing strategy across European markets and manage the marketing budget.
• Collaborate with sales leaders to achieve KPIs and drive business growth.

Skills

B2B Marketing

Account-Based Marketing

Event Management

Analytical Skills

Communication Skills

Creative Thinking

Job description

Field Marketing Director - Europe

Field Marketing Director - Europe

Apply locations: United Kingdom - London

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: 110027-JOB

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description

Location: London-based preferred, some travel required, second language preferred.

We have a great opportunity for a senior marketing professional to lead marketing and own programming across our European markets. The Field Marketing position acts as the trusted advisor and strategic partner to the regional sales team, working across internal marketing functions and third parties to drive the business. A strong candidate has a proven understanding of sales-focused marketing with experience in account-based and audience-centric marketing, as well as event management. They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceeding expectations through effective partnership, strategy, and execution.

What You’ll Do:

The Field Marketing Director will work closely with sales leaders, global peers, and report directly to the Senior Director of Demand Gen. You will have a team on the ground in all the key markets. You will craft and execute marketing plans in partnership with your stakeholders by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets. You will land and expand programs and support the broader marketing team by providing the ‘voice-of-the-field’ for constant improvement and innovation. You will leverage data to inform the strategy across inside sales, managed sales, and partner teams. It will require building and nurturing relationships with the European sales leadership to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve a range of targets. You will manage the end-to-end lead process in partnership with inside sales and marketing operations, constantly looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will oversee the European field marketing budget. This territory may require some planning for multiple-language translation.

Who You Are & What Makes You Qualified:

• 10+ years experience in B2B marketing with responsibility for account-based marketing, managing in-person and virtual events, field marketing, and partner marketing.
• Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise organizations.
• Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third-parties that results in win/win scenarios.
• Experience influencing and/or managing a minimum $1MM marketing budget.
• You have a strong analytical mindset with the desire to measure, analyze, act, and improve marketing programs.
• Great communication, storytelling, and presentation skills. Can demonstrate marketing leadership with sales leaders and customers.
• A life-long learner who embraces a growth mindset.
• Ability to be creative, innovative, and think outside the box.
• Enjoy consensus building while making tough decisions on investments.
• You have a run-through-a-brick-wall level of drive, passion, and desire for results.
• Have an entrepreneurial spirit to build something from the ground up.

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to Sprinklr Benefits to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Welcome

We’re excited that you’re interested in joining Sprinklr! Please check back frequently to follow up on the progress of your application and continue to update your contact information as appropriate.

About Us

Here at Sprinklr, we’re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people — to treating them like family, and to sharing a culture that reflects our values.

Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal employment opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Sprinklr is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you have a disability or special need that requires accommodations, please let us know by filling out this form.