Field Marketing Director - Europe

Sprinklr; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Field Marketing Director to spearhead marketing initiatives across Europe. This role involves collaborating closely with sales teams to craft and execute strategic marketing plans that drive business growth. The ideal candidate will bring over a decade of B2B marketing experience, particularly in account-based strategies, and possess strong analytical and communication skills. If you're passionate about creating impactful marketing programs and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Comprehensive health plans

Well-being programs

Financial protection plans

Continuous learning opportunities

Daily meditation breaks

Virtual fitness access

Qualifications

• 10+ years experience in B2B marketing with focus on account-based marketing.
• Strong analytical mindset with a desire to measure and improve marketing programs.

Responsibilities

• Lead marketing strategy for European markets, aligning with sales teams.
• Manage end-to-end lead process and oversee European field marketing budget.

Skills

B2B Marketing

Account-Based Marketing

Event Management

Analytical Skills

Communication Skills

Creative Thinking

Job description

Join to apply for the Field Marketing Director - Europe role at Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung, and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description

Location: London-based preferred, some travel required, second language preferred

We have a great opportunity for a senior marketing professional to lead marketing and own programming across our European markets. The Field Marketing position acts as the trusted advisor and strategic partner to the regional sales team, working across internal marketing functions and third parties to drive the business. A strong candidate has a proven understanding of sales-focused marketing with experience in account-based and audience-centric marketing, as well as event management. They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceeding expectations through effective partnership, strategy, and execution.

What You’ll Do:

The Field Marketing Director will work closely with sales leaders, global peers, and report directly to the Senior Director of Demand Gen. You will have a team on the ground in all the key markets. You will craft and execute marketing plans in partnership with your stakeholders by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets. You will land and expand programs and support the broader marketing team by providing the ‘voice-of-the-field’ for constant improvement and innovation. You will leverage data to inform the strategy across inside sales, managed sales, and partner teams. It will require building and nurturing relationships with the European sales leadership to over-communicate and gain alignment on marketing plans while ensuring proper lead follow-up to achieve a range of targets. You will manage the end-to-end lead process in partnership with inside sales and marketing operations, constantly looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will oversee the European field marketing budget. This territory may require some planning for multiple-language translation.

Who You Are & What Makes You Qualified:

• 10+ years experience in B2B marketing with responsibility for account-based marketing, managing in-person and virtual events, field marketing, and partner marketing
• Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise+ organizations.
• Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third-parties that results in win/win scenarios.
• Experience influencing and/or managing a min. 1MM marketing budget.
• You have a strong analytical mindset with the desire to measure, analyze, act, and improve marketing programs.
• Great communication, storytelling, and presentation skills. Can demonstrate marketing leadership with sales leaders and customers.
• A life-long learner who embraces a growth mindset.
• Ability to be creative, innovative, and think outside the box.
• Enjoy consensus building while making tough decisions on investments.
• You have a run-through-a-brick-wall level of drive, passion, and desire for results.
• Have an entrepreneurial spirit to build something from the ground-up.

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.

Senioriy Level

• Director

Employment Type

• Full-time

Job Function

• Marketing and Sales
• Software Development

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