Fashion Content & Site Optimisation Specialist

SmartRecruiters, Inc.; Greater London; Hybrid; GBP 38,000 - 56,000; Full time

Benefits offered by this job

Employee sample sales

25 days annual leave

Private medical care

Fixed annual payment

Personalised learning

Job summary

ASOS is seeking a Content and Optimisation Specialist on a 12 month fixed term contract to lead engaging, customer-first onsite experiences across ASOS's global markets. Sitting at the intersection of content, trading and optimisation, you'll build and maintain homepage experiences that are commercially relevant, on-brand and tailored to regional customer needs.

Working closely with Trade, Marketing, Product and Creative teams, you'll execute content plans, support onsite testing programmes, and

Qualifications

• Experience in onsite content, digital trading, ecommerce or a similar online customer experience role.
• Confident using CMS platforms and digital content management tools.
• Experience working with performance reporting and translating data into actionable recommendations.
• Strong visual and creative judgement, with an eye for fashion, imagery and customer experience.
• Highly organised, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong attention to detail and commitment to maintaining content accuracy.
• Comfortable working cross-functionally with a range of stakeholders.
• Proactive and solutions-focused, with a continuous improvement mindset.
• Strong communication and collaboration skills.
• Proficient in Microsoft Office tools, particularly Excel.
• Experience with tools such as Sitecore, Adobe, Mixpanel, Cloudinary or Monday.com is advantageous.
• Passion for fashion, ecommerce and delivering exceptional customer experiences.

Responsibilities

• Build, maintain and optimise homepage experiences across multiple global markets.
• Execute content plans that align with commercial priorities, campaigns and key trading moments.
• Localise content to ensure relevance for regional customer audiences rather than relying on a single global approach.
• Curate and select imagery that reflects brand guidelines, customer trends and business objectives.
• Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences.
• Support the rollout and adoption of new digital products, features and content capabilities.
• Contribute to onsite experimentation and testing programmes, applying learnings to future content strategies.
• Monitor live content to ensure accuracy, quality and a consistent customer experience.
• Produce and maintain content documentation, processes and best practice guidelines.
• Analyse content performance and provide recommendations to improve engagement and conversion.
• Stay informed on fashion trends, customer behaviours and market insights to influence content decisions.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

Skills

CMS platforms

Data analysis

Performance reporting

Cross-functional collaboration

Excel

Tools

Sitecore

Adobe

Mixpanel

Cloudinary

Monday.com

Job description

ASOS is seeking a Content and Optimisation Specialist on a 12 month fixed term contract to lead engaging, customer-first onsite experiences across ASOS's global markets. Sitting at the intersection of content, trading and optimisation, you'll build and maintain homepage experiences that are commercially relevant, on-brand and tailored to regional customer needs.

Working closely with Trade, Marketing, Product and Creative teams, you'll execute content plans, support onsite testing programmes, and