Fashion Communications Assistant

Primark Stores Limited; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a Fashion Communications Assistant to join their dynamic team. This role is pivotal in coordinating the press office and content studio, where you'll manage samples and image databases while engaging with influencers. Your creativity will shine as you draft PR materials and pitch to various media outlets. With a focus on collaboration, you'll work alongside talented professionals to elevate the brand's presence. This is an exciting opportunity to contribute to a forward-thinking environment that values innovation and teamwork.

Benefits

27 days of leave plus bank holidays

Flexible working hours

Subsidised cafeteria

Discounts with local partners

Qualifications

• Graduate with a fashion and/or PR and marketing qualification.
• At least 1 year’s experience in PR agency or marketing team.

Responsibilities

• Manage online image banks and update the team.
• Write effective PR materials and press releases.
• Support PR strategies aligned with marketing calendar.

Skills

PR Writing

Social Media Management

Influencer Engagement

Research Skills

Collaboration

Education

Fashion Degree

PR and Marketing Qualification

Tools

MS Word

MS Excel

MS Outlook

Adobe Photoshop

Adobe InDesign

Job description

Fashion Communications Assistant

Because your new ideas are our way new ways of working. Evolve, your way.

Our customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team

The Fashion Communications Assistant will be responsible for the co-ordination of the press office, showroom and content studio; focusing on the management of samples, image databases to influencer activations.

What you’ll get:
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks – Discounts with some local partner business to our offices

What You’ll do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
• Research necessary collateral for press events proposals and seasonal trend activations
• Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents
• Be highly proficient at pitching to online press, print and influencers
• Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with wider brand comms marketing calendar
• Support on the implementation of PR strategies in line with global marketing calendar and Primark brand
• Managing of media and influencer gifting, seeding and production of goody bags for media and events
• Manage the day to day PR samples to media, influencers, external agencies and other Primark international showrooms

What you'll bring
We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• Graduate with a fashion based and/or PR and marketing qualification
• At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
• Keen awareness and interest in the social influencer landscape
• Knowledge of MS Word, Excel, Outlook are essential
• Adobe Photoshop and InDesign knowledge would be an advantage

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

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