Fashion Communications Assistant

TN United Kingdom; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a Fashion Communications Assistant to join their innovative team in London. In this dynamic role, you will coordinate the press office and showroom while managing influencer activations and digital assets. Your creativity and communication skills will help shape the customer experience, working alongside top marketing specialists. With opportunities for flexible working and additional leave, this position offers a chance to thrive in a supportive environment. If you have a passion for fashion and PR, this role is your gateway to an exciting career in the industry.

Benefits

Flexible working hours

Subsidized cafeteria

Discounts with local partners

Additional leave options

Qualifications

• Graduate with a fashion, PR, or marketing qualification.
• At least 1 year of experience in PR or marketing.
• Interest in social influencers and digital trends.

Responsibilities

• Manage and update online image banks and digital asset management systems.
• Draft press releases, social media plans, and event orders.
• Support PR strategies aligned with global marketing calendars.

Skills

Public Relations

Marketing

Social Media Management

Research Skills

Communication

Education

Degree in Fashion

Degree in PR

Degree in Marketing

Tools

MS Word

MS Excel

MS Outlook

Adobe Photoshop

Adobe InDesign

Job description

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Fashion Communications Assistant, London

Client: Primark

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 396d493f723e

Job Views: 4

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description

Fashion Communications Assistant

Because your new ideas are our way of new ways of working. Evolve, your way.

Our customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

The Fashion Communications Assistant will be responsible for the coordination of the press office, showroom, and content studio, focusing on the management of samples, image databases, and influencer activations.

What you’ll get:

• Days of leave, plus bank holidays and an option to buy 5 more.
• Flexible working, early Friday finish opportunities, and a subsidized cafeteria.
• Primark Perks – Discounts with local partners.

What You’ll do:

• Manage and update online image banks and digital asset management systems.
• Research collateral for press events and seasonal activations.
• Draft press releases, social media plans, event orders, and briefing documents.
• Pitch to online press, print media, and influencers.
• Compile fashion and news alerts for global markets and maintain communication calendars.
• Support PR strategies aligned with global marketing calendars and Primark branding.
• Manage media and influencer gifting, seeding, and event goody bags.
• Handle PR samples for media, influencers, agencies, and showrooms.

What you'll bring:

• Graduate with a fashion, PR, or marketing qualification.
• At least 1 year of experience in PR or marketing, either in-house or at an agency.
• Interest in social influencers and digital trends.
• Proficiency in MS Word, Excel, Outlook; Adobe Photoshop and InDesign are a plus.

At Primark, we value diversity and are committed to providing reasonable adjustments during the recruitment process. All employment offers are subject to background and right-to-work checks.