Fashion Communications Assistant

Primark; Greater London; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a forward-thinking team as a Fashion Communications Assistant, where your creativity will shape the customer experience. Collaborate with industry experts while managing press office operations, influencer activations, and content creation. This role offers a dynamic environment that values your contributions and provides ample opportunities for professional growth. Enjoy a range of benefits, including flexible working hours and generous leave. If you are passionate about fashion and PR, this is your chance to make a significant impact in a thriving company.

Benefits

27 days of leave plus bank holidays

Flexible working hours

Subsidised cafeteria

Discounts with local partners

Qualifications

• 1+ year of PR agency or in-house experience required.
• Graduate level qualification in fashion or PR/marketing needed.

Responsibilities

• Coordinate press office and manage samples and image databases.
• Draft PR materials and pitch to online press and influencers.

Skills

PR agency experience

Social media planning

Communication skills

Research skills

Fashion industry knowledge

Education

Fashion-based qualification

PR/Marketing qualification

Tools

MS Word

Excel

Outlook

Adobe Photoshop

InDesign

Job description

Because your new ideas are our way of working. Evolve, your way.

Our customer teams are at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to shape the customer experience as part of a forward-thinking team.

The Fashion Communications Assistant will coordinate the press office, showroom, and content studio, focusing on managing samples, image databases, and influencer activations.

What you’ll get:

People are at the core of our work, so we aim to provide an environment where you can perform at your best. Here’s a glimpse of your benefits:

• 27 days of leave plus bank holidays; options to buy 5 more days
• Flexible working, early Friday finish opportunities, and a subsidised cafeteria
• Primark Perks – discounts with local partners

What You’ll do:

You’ll collaborate across skillsets daily. Here’s a snapshot:

• Maintain and update online image banks (PR shots, Digital DAM, iHeart) and inform the team
• Research collateral for press events and seasonal activations
• Draft PR materials including press releases, social media plans, event orders, and briefing documents
• Pitch effectively to online press, print, and influencers
• Prepare fashion and news alerts for global markets and manage communication calendars
• Support PR strategies aligned with global marketing and brand goals
• Manage media and influencer gifting, seeding, and goody bags for events
• Oversee PR samples distribution to media, influencers, agencies, and showrooms

What You'll Bring:

We want everyone to feel their contribution counts. You’ll need:

• A fashion-based or PR/marketing qualification (graduate level)
• At least 1 year of PR agency or in-house experience
• Interest in the social influencer landscape
• Proficiency in MS Word, Excel, Outlook
• Knowledge of Adobe Photoshop and InDesign is a plus

If this sounds like you, we’re excited to see what you’ll bring. You’ll be supported by a capable team that celebrates diversity and helps you reach your potential. At Primark, we’re passionate about our future and yours.

We value people. They are the core of our growth from our first store in Dublin in 1969 to a £9bn+ business with over 80,000 colleagues and 440 stores in 17 countries. Our values are Caring, Dynamic, and Working Together.

If you require reasonable adjustments or accessibility support during the recruitment process, please contact your talent acquisition specialist.

All employment offers are subject to background checks, including right to work, references, education, and where applicable, criminal and financial checks. Contact us if you have concerns.