Fan Lifecycle Marketing Lead (Adobe Expert)

Foolproof; Greater London; Ibrido; GBP 47.000 - 71.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Descrizione del lavoro

Foolproof in London is seeking a Customer Lifecycle Marketing Manager to own the end-to-end fan lifecycle within the Direct-to-Fan strategy. You’ll guide lifecycle design, content and delivery across Adobe Journey Optimizer and Pulselive, acting as an Adobe specialist within the Digital Marketing team.

You’ll collaborate with Marketing, Content, Data, Product and Tech to measure impact from day one, define KPIs, and build GDPR-compliant data-capture journeys while reporting to leadership.

Competenze

• 5+ years in lifecycle, CRM or customer-journey marketing with ownership from strategy to launch.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP).
• Strong measurement discipline, KPI definition and dashboarding with data-driven recommendations.

Mansioni

• Define lifecycle stages, entry/exit criteria, triggers, frequency and suppression rules.
• Coordinate Adobe Professional Services and partner teams to design, test and launch journeys.
• Create content plans and localised variants across journeys.
• Establish KPI frameworks, tracking plans and dashboards for progress reporting.
• Lead cross‑functional collaboration and ensure on‑time delivery within scope.

Conoscenze

Lifecycle marketing

Adobe Journey Optimizer

Adobe Experience Platform

Data analysis

Stakeholder management

Strumenti

Adobe Analytics

Optimizely

Descrizione del lavoro

Foolproof in London is seeking a Customer Lifecycle Marketing Manager to own the end-to-end fan lifecycle within the Direct-to-Fan strategy. You’ll guide lifecycle design, content and delivery across Adobe Journey Optimizer and Pulselive, acting as an Adobe specialist within the Digital Marketing team.

You’ll collaborate with Marketing, Content, Data, Product and Tech to measure impact from day one, define KPIs, and build GDPR-compliant data-capture journeys while reporting to leadership.