Customer Lifecycle Marketing Manager

Zensar Technologies; Greater London; Ibrido; GBP 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

Zensar Technologies is seeking a Customer Lifecycle Marketing Manager to own the end-to-end fan lifecycle in the direct-to-fan digital strategy. You will craft journeys, content, and ensure activation across Adobe and Pulselive (Beyond) platforms.

You'll implement measurement, KPIs and reporting on live journeys, design data-collection points to deepen fan insights, and coordinate with Marketing, Content, Data, Product and Tech teams as well as Adobe Pro Services, Two Circles and Pulselive.

Mansioni

• Own the end-to-end fan lifecycle within the direct-to-fan digital strategy.
• Define the lifecycle and every journey across Adobe and Pulselive (Beyond) properties; craft compelling content (copy and imagery).
• Ensure tracking, KPIs and reporting are built into the go-live of every journey and that the programme delivers against KPIs.
• Design journeys to collect and enhance fan data to deepen understanding of fans and their habits.
• Coordinate activity across Marketing, Content, Data, Product and Technology teams, Adobe Professional Services, Two Circles and Pulselive; report weekly to the Head of Digital Marketing and monthly to the Director of Digital Media.

Descrizione del lavoro

The Customer Lifecycle Marketing Manager will play a central role in the Customers Direct-to-Fan digital strategy, owning the end-to-end fan lifecycle that converts anonymous and casual fans into known, registered and highly engaged fans.

Working as an Adobe specialist seconded into the Customers Digital Marketing team as part of the Adobe Implant Team, this role will define the lifecycle and every journey within it, bring together compelling content (copy and imagery), and set the programme up to run within the Customer environment, across both Adobe and Pulselive (Beyond) properties.

Measurement is essential: the role will ensure that tracking, KPIs and reporting are built into the go-live of every journey and that the programme delivers against agreed KPIs. Journeys will also be designed to collect and enhance fan data, so the customer knows far more about its fans and their habits.

The role will coordinate activity across the Customer organisation in a matrix, liaising with others as needed, including Marketing, Content, Data, Product and Technology teams, Adobe Professional Services, Two Circles and Pulselive. Day to day, the role works alongside the customers Digital Marketing team, with a weekly progress report to the Head of Digital Marketing and a monthly update to the Director of Digital Media.