Customer Lifecycle Marketing Manager - Adobe Journey Optimizer / AEP

INTEC SELECT LIMITED; City Of London; Hybrid; GBP 72,000 - 94,000; Part time

Job summary

INTEC SELECT LIMITED is seeking an Adobe Lifecycle Marketing Manager for a contract role based in the United Kingdom. You will own the end-to-end fan lifecycle, turning anonymous fans into engaged, registered users across web, app, email, push and in-app journeys built in Adobe Journey Optimizer and Experience Platform.

You’ll define journeys, set KPIs, coordinate with Marketing, Data, Product and Technology, and report to senior stakeholders.

Qualifications

• 5+ years in lifecycle marketing and CRM.
• Hands-on with Adobe Journey Optimizer and Adobe Experience Platform.
• Measurement-first mindset with KPI definitions.
• Knowledge of GDPR/PECR data protection.

Responsibilities

• Define lifecycle stages, triggers, entry/exit criteria, and frequency rules.
• Design and launch journeys across web, app, email, push, and in-app.
• Create clear journey specs for internal teams and partners.
• Build progressive profiling and consent-aware data capture.
• Own content plans for each journey including copy and imagery.
• Set up KPI dashboards and A/B testing.
• Coordinate with Marketing, Content, Data, Product and Tech, and report to senior stakeholders.
• Develop playbooks to enable client self-management post-launch.

Skills

Lifecycle marketing

CRM

Adobe Journey Optimizer

Adobe Experience Platform

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Job description

Adobe Lifecycle Marketing Manager

Contract until June 2027 Outside IR35 £450 per day UK-based, hybrid We are partnered with a global enterprise who are hiring an Adobe Lifecycle Marketing Manager to join a high-profile Adobe implant team who has previous experience implementing Adobe end to end journeys.

You’ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you’ll own the end-to-end fan lifecycle: turning anonymous and casual fans into known, registered, highly engaged ones.

The role

You’ll define the lifecycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You’ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.

What you’ll be doing

• Defining lifecycle stages, triggers, entry and exit criteria, and frequency and suppression rules
• Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-back
• Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams
• Building progressive profiling and preference-capture journeys that respect GDPR and PECR
• Owning the content plan for each journey: briefing and approving copy and imagery
• Setting up KPI frameworks, dashboards (Customer Journey Analytics / Adobe Analytics) and A/B testing
• Coordinating across Marketing, Content, Data, Product and Technology teams, and reporting weekly to senior stakeholders
• Creating playbooks and training so the client’s team can run the programme themselves afterwards

What we’re looking for

• Strong background in lifecycle marketing, CRM and customer journey management, owning strategy through to launch and optimisation (5+ years ideally) with commercial exposure to Adobe products is essential.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP) is a nice to have
• A measurement-first mindset: defining KPIs, building tracking plans and turning data into recommendations
• Experience turning marketing goals into detailed journey specs for technical teams
• Good knowledge of consent and data protection (GDPR, PECR)
• Sound copy and content judgement
• Confidence influencing senior stakeholders and multiple partners without direct authority

Nice to have: a background in sport, media or fan engagement; experience with A/B testing tools such as Optimizely; experience running localised or multilingual programmes.