Fan Experience Executive - CFCW

Chelsea Football Club; Greater London; On-site; GBP 28,000 - 40,000; Full time

Job summary

Chelsea FC Women are seeking a Fan Experience Executive to support the planning, development and delivery of the club’s matchday fan experience at Stamford Bridge and Cherry Red Records Stadium. You will work within the brand experience team alongside commercial, operations and marketing colleagues to create an engaging experience for new and existing fans.

The role requires a Bachelor’s degree or equivalent experience, strong communication skills and a passion for sports.

Qualifications

• Bachelor’s degree in Marketing, Business, Sports Management, or related field or equivalent experience.
• Experience in marketing, events, or fan engagement.
• Strong analytical skills with data interpretation and insights.

Responsibilities

• Plan, develop and deliver Chelsea Women’s matchday fan experience at home games.
• Collaborate with CFCW Commercial, Operations and Marketing teams.
• Gather and analyse fan feedback to identify improvements.
• Support execution of fan experience plans and activations.
• Monitor progress, KPIs and report outcomes.
• Develop business cases for new fan experience initiatives.

Skills

Marketing

Events

Fan engagement

Analytical skills

Communication

Team collaboration

Education

Bachelor’s degree in Marketing/Business/Sports Management

Tools

Microsoft Office

CRM systems

AI platforms

Job description

JOB TITLE: Fan Experience Executive (CFCW)

DEPARTMENT: Chelsea FC Women (CFCW)

LOCATION: Stamford Bridge

CONTRACT: Permanent, Full Time

ABOUT CHELSEA FC WOMEN:

Chelsea FC Women are the most successful team in the modern WSL era, and one of the most successful women’s teams globally. We are committed to setting new standards on and off the pitch. In the 2026/27 season, we will playing all 13 of our BWSL games at Stamford Bridge for the first time – while playing our domestic & European fixtures at Cherry Red Records stadium.

JOB FUNCTION:

The candidate will support the planning, development and delivery of Chelsea Women’s matchday fan experience at our home games across Stamford Bridge and Cherry Red Records Stadium. Embedded within the Club’s brand experience team day-to-day and working closely with the CFCW Commercial, Operations and Marketing teams, the candidate will help to create and execute an industry-leading matchday experience for new and existing fans.

MAIN RESPONSIBILITIES:

Fan Experience Planning

• Support the ongoing evaluation and enhancement of the Chelsea Women’s matchday fan experience across Stamford Bridge and Cherry Red Records Stadium.
• Assist in the planning, development and implementation of matchday fan engagement initiatives.
• Contribute ideas and insights to help shape an engaging and consistent matchday experience for supporters.
• Gather and analyse fan feedback and performance data to identify opportunities for continuous improvement.
• Support the execution of fan experience plans and matchday experiences, ensuring initiatives are delivered effectively and align with agreed objectives and timelines.
• Assist in monitoring project progress, tracking key performance indicators, and reporting on outcomes.
• Help develop business cases and proposals for new fan experience initiatives and matchday enhancements.
• Work with internal stakeholders to coordinate the delivery of fan experience activations on matchdays.
• Support the development of project documentation, including timelines and action plans to ensure clear ownership and effective collaboration.
• Assist in identifying opportunities to increase supporter engagement and generate additional commercial value through the matchday experience.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Sports Management, or a related field or similar relevant experience.
• Demonstrable experience in a similar role within marketing, events, or fan engagement.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and interpersonal skills.
• Passion for sports and enhancing fan experiences.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, and familiarity with CRM systems, relevant AI platforms and other marketing tools

PERSONAL ATTRIBUTES:

• Enthusiastic and proactive with a can-do attitude.
• Creative thinker with a passion for innovation.
• Strong organizational skills and attention to detail.
• Ability to thrive in a fast-paced and dynamic environment.
• Committed to personal and professional development.

Our commitment to Equality, Diversity and Inclusion:

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.