Experiential Campaigns Lead & Brand Activation Strategist

The Fragrance Shop; Manchester; On-site; GBP 35,000 - 52,000; Full time

Job summary

The Fragrance Shop is seeking an Event and Brand Activations Executive to drive planning and delivery of campaigns, in-store events and experiential activations. The role focuses on execution, coordinating logistics, supplier relationships and post-event reporting to demonstrate measurable impact and brand consistency.

You will manage budgets, negotiate costs, and collaborate with internal teams and partners to deliver ROI-driven activations with strong KPI performance across campaigns.

Qualifications

• Highly organised with strong project and event management skills.
• Creative, proactive and able to generate fresh activation ideas.
• Strong communicator with confidence liaising with internal teams, suppliers and partners.
• Commercially aware with budget management and cost negotiations.

Responsibilities

• Plan, coordinate and deliver brand activations, in-store events and experiential campaigns.
• Manage operational aspects including logistics, suppliers, timelines and budgets.
• Negotiate supplier contracts and build a preferred supplier network.
• Support brand partnerships, sponsorships and collaborative campaigns.
• Produce post-activation reports, track KPIs and provide insights for future campaigns.
• Contribute ideas for new activations and ensure brand consistency across touchpoints.
• Support PR, media and marketing initiatives as needed.
• Deliver 100% of planned activations/events on time, within budget, and achieving KPIs.

Job description

The Fragrance Shop is seeking an Event and Brand Activations Executive to drive planning and delivery of campaigns, in-store events and experiential activations. The role focuses on execution, coordinating logistics, supplier relationships and post-event reporting to demonstrate measurable impact and brand consistency.

You will manage budgets, negotiate costs, and collaborate with internal teams and partners to deliver ROI-driven activations with strong KPI performance across campaigns.