Event and Brand Activations Executive

The Fragrance Shop; Manchester; On-site; GBP 35,000 - 52,000; Full time

Job summary

The Fragrance Shop is seeking an Event and Brand Activations Executive to drive planning and delivery of campaigns, in-store events and experiential activations. The role focuses on execution, coordinating logistics, supplier relationships and post-event reporting to demonstrate measurable impact and brand consistency.

You will manage budgets, negotiate costs, and collaborate with internal teams and partners to deliver ROI-driven activations with strong KPI performance across campaigns.

Qualifications

• Highly organised with strong project and event management skills.
• Creative, proactive and able to generate fresh activation ideas.
• Strong communicator with confidence liaising with internal teams, suppliers and partners.
• Commercially aware with budget management and cost negotiations.

Responsibilities

• Plan, coordinate and deliver brand activations, in-store events and experiential campaigns.
• Manage operational aspects including logistics, suppliers, timelines and budgets.
• Negotiate supplier contracts and build a preferred supplier network.
• Support brand partnerships, sponsorships and collaborative campaigns.
• Produce post-activation reports, track KPIs and provide insights for future campaigns.
• Contribute ideas for new activations and ensure brand consistency across touchpoints.
• Support PR, media and marketing initiatives as needed.
• Deliver 100% of planned activations/events on time, within budget, and achieving KPIs.

Job description

The Event and Brand Activations Executive supports the planning and delivery of campaigns, in-store events, and experiential activations that drive brand awareness and engagement. This execution-focused role manages coordination, logistics, supplier relationships, and post-event reporting, ensuring activations deliver measurable impact while consistently representing the brand.

Key Responsibilities

• Plan, coordinate, and deliver brand activations, in-store events, and experiential campaigns.
• Manage all operational aspects, including logistics, suppliers, timelines, and budgets.
• Negotiate supplier contracts, maintain relationships, and build a preferred supplier network.
• Support brand partnerships, sponsorships, and collaborative campaigns.
• Produce post-activation reports, track KPIs, and provide insights to improve future campaigns.
• Contribute creative ideas for new activations and ensure brand consistency across all touchpoints.
• Support PR, media, and marketing initiatives as needed.
• Highly organised with strong project and event management skills.
• Creative, proactive, and able to generate fresh activation ideas.
• Strong communicator with confidence liaising with internal teams, suppliers, and partners.
• Commercially aware, capable of managing budgets, negotiating costs, and achieving efficiencies.
• PR and media savvy, with experience supporting press and promotional activities.
• Analytical, able to extract insights from campaign and event data.
• Adaptable, problem-solving mindset in fast-paced environments.
• Collaborative team player and brand ambassador, ensuring consistent messaging.
• Deliver 100% of planned activations/events on time, within budget, and achieving KPIs.
• Launch one new activation or experiential concept per quarter with measurable ROI and 10% YOY engagement growth.
• Identify and propose 2–3 significant brand partnerships or sponsorship opportunities per quarter.
• Produce post-activation reports for all events, including spend analysis, KPIs, and recommendations for improvement.
• Develop and implement processes or toolkits that improve activation efficiency by 50%.
• Maintain ≥95% positive stakeholder feedback on collaboration, communication, and delivery.
• Ensure all communications and activations fully adhere to brand guidelines.