Creative Strategist (Performance)

Vertical Advantage; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

An innovative and rapidly growing D2C brand is seeking a talented Content Strategist to join their dynamic team in Central London. In this exciting role, you will have the autonomy to shape the brand's creative strategy, manage content processes, and engage audiences through impactful paid and organic campaigns. You'll collaborate with a supportive team, leveraging your analytical skills to drive content decisions and refine strategies based on performance metrics. This is a fantastic opportunity to make a significant impact in a forward-thinking environment that values creativity and innovation.

Benefits

Creative Work Environment

Opportunities for Growth

Flexible Work Schedule

Collaborative Team

Portfolio Development

Qualifications

• 3-5 years of experience in a D2C brand or ad agency.
• Strong analytical skills using data to drive content decisions.
• Experience managing shoots and working with videographers.

Responsibilities

• Develop and execute creative strategies for paid and organic content.
• Own the end-to-end content process from ideation to production.
• Analyze performance metrics to optimize campaigns.

Skills

Creative Strategy

Analytical Skills

Content Management

Paid Campaigns

Organic Content

Team Leadership

Education

Bachelor's Degree in Marketing or Related Field

Tools

META Ads

Sprinklr

Job description

This range is provided by Vertical Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Salary of £35,000 - £45,000 (depending on experience)

Hybrid 2-3 days/ week in Central London office

A forward thinking and growing direct-to-consumer (D2C) brand Specialising in the refillable personal care and wellness industry is seeking a Content Strategist to join their Growth team in their Central London office

Reporting to the Head of Growth, you’ll have full ownership of their creative strategy, with full autonomy managing the end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels.

Key Responsibilities:

• Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
• Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
• Analyse performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
• Identify and target new audiences with tailored creative content, covering a broad range of our target market.
• Manage workflows across the business, collaborating with a freelance videographer and potentially an agency, while exploring opportunities to bring content creation in-house.
• Lead the team in brainstorming, refining ideas, and delivering high-impact assets, giving Rosie capacity to focus on broader growth initiatives.
• Stay ahead of trends, drawing inspiration from competitor ad libraries and industry benchmarks to propose innovative content ideas.

Who You Are:

• 3-5 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
• Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
• A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
• Proactive and adaptable, thriving in an environment with lots of change and owning processes from start to finish.
• Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.
• A collaborative leader who can inspire a team, refine ideas, and turn concepts into actionable assets.

What's on Offer:

• The opportunity to shape the content strategy for a growing D2C brand.
• A dynamic, creative role with the chance to build and lead in-house content capabilities.
• A supportive team environment with plenty of room for growth and innovation.

How to Apply:

We’re moving quickly! Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Staffing and Recruiting and Personal Care Product Manufacturing

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