Experience Enablement Delivery Lead

Haleon Brasil Ltda.; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Haleon Brasil Ltda. seeks a senior Experience Enablement Delivery Lead to drive the global marketing enablement transformation. You will lead a portfolio spanning Content as a Service, content operations, governance, and workflow modernization, collaborating with marketing, compliance, and D&T teams.

The role focuses on delivering scalable capabilities, enabling faster content creation, and ensuring adoption readiness and measurable value across markets.

Responsibilities

• Enablement Portfolio Leadership & Ownership: Own end-to-end delivery of the Experience Enablement portfolio, including Content as a Service, content operations, content governance, and marketing workflow transformation.
• Lead delivery across multiple global markets, ensuring alignment with business priorities, market readiness, and strategic objectives.
• Oversee integrated plans spanning product, content operations, deployment, change, compliance, and commercial teams.
• Drive delivery of scalable marketing capabilities that improve content creation efficiency, governance effectiveness, and speed-to-market.
• Marketing Operations & Capability Transformation: Deliver solutions that automate content creation, review, approval, localization, and distribution activities.
• Adoption, Readiness & Value Realisation: Ensure markets are prepared to adopt new capabilities through effective business readiness planning.

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Background & Portfolio Context

The Commercial Digital Services Value Pool, within Haleon's Digital & Technology function, represents a multi-year enterprise transformation agenda aimed at unlocking £250m+ in commercial value through over £100m of targeted digital investment.

The portfolio is split across two portfolios (commercial excellence and marketing transformation) and covers the following areas in totality:

• Investment Effectiveness - deploying capital against the highest-value opportunities across customer, expert, and consumer / marketing.
• Salesforce of the Future - equipping field teams with next-generation tools, insights and digital capabilities.
• Go-to-Market & Pharmacy Transformation - modernising commercial execution and elevating the pharmacy channel.
• Digital Experiences - enabling seamless, personalised engagement across customer and patient touchpoints to enable marketing transformation.

Role Overview

The Experience Enablement Delivery Lead is responsible for the successful delivery of Haleon's Marketing Enablement transformation agenda, focused on building the capabilities, processes, governance, and operating model required to scale modern digital marketing globally.

Sitting within the Commercial Digital Services Value Pool and partnering closely with the Customer Growth (Marketing) Centre of Excellence, this role leads the delivery of initiatives spanning Content as a Service (CaaS), content operations transformation, content automation, workflow optimisation, governance, and marketing enablement services.

The role ensures that marketing teams have the tools, processes, operating frameworks, and business capabilities required to create, manage, approve, and activate content efficiently and compliantly across global markets.

The Experience Enablement Delivery Lead acts as the primary delivery authority for enablement capabilities, driving operational excellence, adoption readiness, and value realization across the marketing ecosystem.

Key Responsibilities

Enablement Portfolio Leadership & Ownership

Own end-to-end delivery of the Experience Enablement portfolio, including Content as a Service, content operations, content governance, and marketing workflow transformation.

Lead delivery across multiple global markets, ensuring alignment with business priorities, market readiness, and strategic objectives.

Oversee integrated plans spanning product, content operations, deployment, change, compliance, and commercial teams.

Drive delivery of scalable marketing capabilities that improve content creation efficiency, governance effectiveness, and speed-to-market.

Marketing Operations & Capability Transformation

Deliver solutions that automate content creation, review, approval, localization, and distribution activities.

Partner with business stakeholders to embed sustainable operating practices and ways of working.

Adoption, Readiness & Value Realisation

Ensure markets are prepared to adopt new capabilities through effective business readiness planning.

Partner with Deployment and Adoption teams to support successful market activation and transition into business operations.

Drive measurable improvements in operational efficiency, compliance, content reuse, and marketing productivity.

Work closely with Value Assurance teams to monitor and realise expected business benefits.

Delivery Excellence & Governance

Ensure delivery meets agreed time, cost, scope, quality, and regulatory requirements.

Apply Agile, SAFe, or hybrid delivery methodologies as appropriate.

Establish governance, reporting, and performance metrics to ensure transparency and accountability across workstreams.

Proactively manage risks, issues, dependencies, and mitigation plans.

Cross-Functional Leadership

Partner with Global Marketing, Compliance, Legal, Regulatory, Data, and Digital & Technology teams.

Build strong relationships across global markets to ensure alignment and adoption.

Provide clear reporting and recommendations to programme governance forums and senior leadership.

Qualifications & Experience

Basic Qualifications Significient experie