A&P Effectiveness Delivery Lead

Haleon Brasil Ltda.; Greater London; On-site; GBP 75,000 - 105,000; Full time

Job summary

Haleon seeks an A&P Effectiveness Delivery Lead to oversee end-to-end delivery of the A&P Effectiveness portfolio, driving investment planning, performance measurement and spend optimisation across Haleon’s global markets.

You will orchestrate product, data & analytics, engineering squads, markets and partners within a complex matrix to ensure timely delivery, budget adherence and measurable business value.

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Background & Context

The Commercial Digital Services Value Pool, within Haleon's Digital & Technology function, represents a multi-year enterprise transformation agenda aimed at unlocking £250m+ in commercial value through over £100m of targeted digital investment.

The portfolio is split across two portfolios (commercial excellence and marketing transformation)

The Marketing portfolio represents a significant strategic investment in the digital transformation of Haleon's global marketing capabilities. Within this portfolio, the A&P Effectiveness Programme is a strategic initiative focused on improving how Haleon plans, allocates, measures and optimises marketing investments to maximise business outcomes and return on investment.

The programme aims to enable more informed and data-driven marketing investment decisions through advanced analytics, enhanced planning capabilities, performance measurement frameworks, and integrated insights. By bringing together marketing data, analytics, technology and decision-support capabilities, the programme provides greater visibility of marketing effectiveness across brands, channels and markets.

The A&P Effectiveness Programme supports Haleon's ambition to improve the efficiency and impact of marketing expenditure, ensuring investment decisions are aligned to strategic priorities and deliver measurable commercial value.

Role Overview

The A&P Effectiveness Delivery Lead is the senior delivery leader responsible for the successful end-to-end delivery of the A&P Effectiveness portfolio, ensuring strategic investments are translated into scalable capabilities that improve marketing planning, performance management, spend optimisation and value realisation across Haleon's global markets.

Sitting within the Commercial Digital Services Value Pool and partnering closely with the Customer Growth (Marketing) Centre of Excellence, the Delivery Lead ensures alignment between programme strategy, product roadmaps, data and analytics capabilities, deployment activities, operational readiness and business outcomes.

The role orchestrates multiple product teams, analytics teams, engineering squads, markets and external partners to deliver integrated solutions that enable improved marketing investment decision-making, performance visibility and return on investment.

The A&P Effectiveness Delivery Lead must bring strong delivery leadership, financial and commercial acumen, data-driven decision making, and the ability to operate effectively within a complex global matrix environment. The role is accountable for ensuring the programme delivers on time, within budget, and achieves measurable business value.

Key Responsibilities

Portfolio Leadership & Ownership

• Own the end-to-end delivery of the A&P Effectiveness portfolio, including investment planning, marketing performance measurement, effectiveness analytics and spend optimisation capabilities.
• Lead delivery across multiple global markets, ensuring alignment with business priorities, market needs and value realisation objectives.
• Oversee integrated delivery plans across Product, Engineering, Data & Analytics, Marketing and Deployment & Adoption teams.
• Drive delivery of capabilities that improve marketing investment transparency, decision quality and commercial outcomes.

Delivery Excellence & Execution Discipline

• Ensure programme delivery meets agreed time, cost, scope, quality and governance requirements.
• Implement and drive adherence to Agile, SAFe or hybrid delivery methodologies as appropriate.
• Monitor delivery performance, ensuring transparency, issue resolution and consistent execution across workstreams.
• Establish governance mechanisms that provide visibility of progress, milestones, risks, dependencies and business outcomes.

Data, Analytics & Value Realisation

• Partner with Product, Data & Analytics and Marketing stakeholders to deliver capabilities that improve measurement of marketing effectiveness and return on investment.
• Ensure delivery outputs support enhanced planning, forecasting, budget allocation and investment optimisation decisions.
• Work clo