Senior Consultant, SEO & GEO

Carnival Corporation & plc; Southampton; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Employee discounts

Annual bonus

25 days leave

Pension scheme

Health care

Job summary

Carnival UK is seeking an experienced SEO & GEO expert within the Performance Marketing team to own high-profile strategies for P&O Cruises. You will collaborate with Commercial, Digital, Technology and external agencies to improve organic visibility and commercial outcomes.

This role focuses on traditional search and Generative Engine Optimisation, driving roadmaps, technical fixes, and best-practice adoption across campaigns.

Qualifications

• Proven experience delivering SEO strategies that lift organic traffic, rankings and conversions.
• Strong technical SEO expertise: audits, indexing, crawlability, site speed, Core Web Vitals.
• Proficiency with GA4, Google Search Console, Ahrefs, SEMrush and Screaming Frog.
• Experience across Content, Marketing, Product, Technology and external partners.
• Experience delivering authority-building, digital PR and link-building strategies.
• Knowledge of Generative Engine Optimisation (GEO) and AI search trends.

Responsibilities

• Develop and deliver the P&O Cruises SEO & GEO roadmap to increase organic visibility and commercial performance.
• Identify and resolve technical SEO challenges across the digital estate.
• Analyse organic search performance and user behaviour to provide actionable recommendations.
• Embed SEO best practices across campaigns, content, site optimisation and customer acquisition.
• Lead external agency relationships and collaborate with internal teams.

Skills

SEO strategy

Technical SEO

Analytics

Stakeholder management

Digital PR

AI search GEO

Tools

Google Analytics 4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

Job Description

Role Overview

Sitting within the Performance Marketing team, you'll be the recognised SEO & GEO subject matter expert for P&O Cruises. Working across Commercial, Digital, Technology and external agency partners, you'll use strategic thinking, technical expertise and advanced analytics to strengthen organic performance, customer experience and commercial outcomes. You'll play a key role in shaping how customers discover and engage with P&O Cruises through both traditional search engines and emerging AI-powered search experiences. Reporting to the Senior Manager, Performance Marketing, you'll lead significant SEO & GEO initiatives while providing specialist expertise across the wider Marketing function.

This is an exciting opportunity for an experienced SEO professional looking to take ownership of a high-profile SEO & GEO strategy within a leading travel and leisure brand, directly influencing digital visibility, customer acquisition and commercial performance.

This pivotal role will involve:

Developing and delivering the P&O Cruises SEO & GEO roadmap to increase organic visibility, qualified traffic and commercial performance.

Identifying, prioritising and resolving technical SEO challenges across the digital estate, improving site performance, search visibility and conversion.

Analysing organic search performance, customer behaviour and website traffic to provide actionable recommendations.

Embedding SEO best practice across campaigns, content, site optimisation and customer acquisition activity while leading external agency relationships

Leading the optimisation of both traditional organic search and emerging Generative Engine Optimisation (GEO) opportunities across the P&O Cruises digital estate.

Providing SEO expertise, guidance and education to stakeholders across Marketing, Commercial, Digital and Technology teams.

Driving continuous improvement through competitor analysis, industry developments, search engine updates and emerging AI search technologies.

Collaborating with agency partners and internal teams to deliver authority-building, digital PR and organic growth initiatives.

This role is positioned at CUK08 level within our organisation and is available on a full-time, permanent basis. We offer hybrid working, with an expectation of three days per week in our Southampton office and up to two days working from home.

What You’ll Bring

Your unique background and skills are what will make you stand out. We're looking for:

• Proven experience developing and delivering successful SEO strategies that improve organic traffic, rankings and conversions.

• Strong technical SEO expertise, including site audits, indexing, crawlability, site speed and Core Web Vitals.

• Proficiency with SEO and analytics tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush and Screaming Frog.

• Strong project and stakeholder management skills, with experience working across Content, Marketing, Product, Technology and external partners.

• Experience delivering authority-building, digital PR and link-building strategies to improve organic visibility and website performance.

• Knowledge of emerging AI search technologies, Generative Engine Optimisation (GEO) and evolving search behaviours.

About You: The Ideal Candidate

You are more than just your CV. You're someone who brings:

• A strategic and commercially focused mindset, with the ability to translate SEO and GEO opportunities into clear business outcomes.

• Strong analytical and problem-solving skills, using multiple data sources to identify issues and recommend effective solutions.

• A collaborative and influential approach, with the confidence to provide expert guidance and communicate complex insights clearly.

• Curiosity and a continuous improvement mindset, keeping pace with search engine updates, AI search trends and evolving SEO best practice.

• The ability to influence and lead through expertise, building strong relationships and driving outcomes across multiple stakeholder groups without direct management responsibility.

Why Join Us?

Working with us means more than just a role in search optimisation. It's about being part of a team that values well-being and personal growth.

Read our employee experience guide to learn more about life as a Carnival UK colleague.

Here’s what we offer:

• Employee Discounted Cruising plus Friends and Family offers

• Annual bonus

• Minimum 25 days leave, bank holiday allowance and holiday trading scheme

• Recognition scheme with prizes and awards

• Regular office events including live entertainment, lifestyle events and charity partner fundraisers

• Extensive learning and development opportunities

• Employee-led networks

• Employee Assistance and Wellbeing programmes

• Company paid Health Cash Plan and health assessment

• In-house Occupational Health help and access to digital GP

• Life Assurance

• Parental and adoption leave

• Employee Shares Plan

• Electric Car and Cycle to Work schemes

• Onsite restaurant offering a range of healthy cooked and grab-and-go meals

• Discounted retail and leisure via discounts portal

• Contributory Defined Contribution Pension scheme

• A friendly welcome with help settling in

Application Guidance

Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If you're passionate about SEO, digital optimisation and emerging AI search technologies, we'd love to hear from you

Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don't miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness.

Recruitment Journey

For more information on your recruitment journey, please visit our Candidate Journey Map.

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