Events Marketing Manager

Royale Suite; Birmingham; On-site; GBP 35,000 - 42,000; Full time

Benefits offered by this job

Professional development opportunities

Sponsorship available

Job summary

Royale Suite in Birmingham is seeking an events marketing manager to develop and implement marketing and sales strategies that increase venue bookings and revenue for weddings, private functions and corporate events.

You will analyse market trends, build client relationships, negotiate contracts and coordinate campaigns across channels, collaborating with operations to ensure service delivery meets client expectations.

Qualifications

• Experience in marketing, sales, business development or commercial management.
• Strong understanding of marketing strategy, market research and sales performance analysis.
• Excellent communication, negotiation and client relationship management skills.
• Ability to prepare professional marketing plans, commercial proposals and service specifications.
• Strong organisational skills and the ability to manage multiple projects and client enquiries.
• Commercial awareness and the ability to identify opportunities to increase revenue.
• Proficiency in standard business software and marketing communication tools.

Responsibilities

• Develop and implement marketing and commercial strategies to increase venue bookings, sales and overall revenue.
• Research market trends, competitor activities and customer preferences to identify new business opportunities.
• Review existing services and recommend improvements to meet customer requirements and business objectives.
• Establish sales targets and monitor revenue performance against agreed business goals.
• Analyse pricing structures, sales data and marketing performance to identify opportunities for growth.
• Plan, coordinate and oversee promotional campaigns across appropriate marketing channels.
• Prepare marketing plans, business proposals and recommendations to support commercial decision-making.
• Build and maintain strong relationships with prospective and existing clients, including wedding couples, corporate customers and private event organisers.
• Identify and develop new client relationships through networking, market research and targeted marketing activities.
• Negotiate business contracts, pricing arrangements and service agreements within the company’s commercial policies.
• Prepare tailored service proposals, quotations and event specifications based on individual client requirements.
• Work closely with venue operations and other relevant teams to ensure that marketed services meet client expectations.
• Monitor the effectiveness of marketing initiatives and recommend changes to improve customer engagement and conversion rates.
• Maintain accurate records of sales enquiries, client communications, business opportunities and marketing activities.
• Prepare reports on sales performance, market developments and marketing campaign outcomes for management review.

Skills

Marketing

Sales

Business development

Market research

Client relationships

Negotiation

Marketing plans

Proposals

Organisational skills

Marketing tools

Job description

Job Overview

We are seeking a proactive and commercially minded Events Marketing Manager to develop and implement marketing and sales strategies that increase revenue, attract new clients and support the growth of our venue. The successful candidate will be responsible for promoting the venue’s services, identifying new business opportunities and managing marketing activities for weddings, private functions and corporate events. The role requires strong commercial awareness, market research skills, client relationship management experience and the ability to develop effective marketing campaigns and business proposals.

Key Responsibilities

• Develop and implement marketing and commercial strategies to increase venue bookings, sales and overall revenue..
• Research market trends, competitor activities and customer preferences to identify new business opportunities..
• Review existing services and recommend improvements to meet customer requirements and business objectives..
• Establish sales targets and monitor revenue performance against agreed business goals..
• Analyse pricing structures, sales data and marketing performance to identify opportunities for growth..
• Plan, coordinate and oversee promotional campaigns across appropriate marketing channels..
• Prepare marketing plans, business proposals and recommendations to support commercial decision-making..
• Build and maintain strong relationships with prospective and existing clients, including wedding couples, corporate customers and private event organisers..
• Identify and develop new client relationships through networking, market research and targeted marketing activities..
• Negotiate business contracts, pricing arrangements and service agreements within the company’s commercial policies..
• Prepare tailored service proposals, quotations and event specifications based on individual client requirements..
• Work closely with venue operations and other relevant teams to ensure that marketed services meet client expectations..
• Monitor the effectiveness of marketing initiatives and recommend changes to improve customer engagement and conversion rates..
• Maintain accurate records of sales enquiries, client communications, business opportunities and marketing activities..
• Prepare reports on sales performance, market developments and marketing campaign outcomes for management review..

Essential Requirements

• Experience in marketing, sales, business development or commercial management..
• Strong understanding of marketing strategy, market research and sales performance analysis..
• Excellent communication, negotiation and client relationship management skills..
• Ability to prepare professional marketing plans, commercial proposals and service specifications..
• Strong organisational skills and the ability to manage multiple projects and client enquiries..
• Commercial awareness and the ability to identify opportunities to increase revenue..
• Proficiency in standard business software and marketing communication tools..

Salary and Benefits

• Salary of £35,100 per annum..
• Full-time position of 37.5 hours per week..
• Opportunity to contribute to the commercial growth and development of an established venue..
• Professional development opportunities..
• Sponsorship available

Additional Details

Experience: Not required
Employment: Full-time
Salary: £35,100 – £41,700 yearly
Starting time: Immediate start!

About Royale Suite

AZ BIRMINGHAM LIMITED T/A ROYALE SUITE is one of the biggest banqueting halls. in Birmingham, and the Royale Suite has been a luxurious and elegant venue with. warmth and hospitality since its launch in 2010.