Events & Experiences Sales Manager - Lord's Cricket Ground

Unique Venues of London

Greater London

On-site

GBP 42,000 - 64,000

Full time

6 days ago

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Job summary

Unique Venues of London at Lord's Cricket Ground is seeking an Events & Experiences Sales Manager to drive revenue by advising clients on venue options, spaces and F&B offerings. You will manage enquiries, build strong client and agency relationships, and convert leads into confirmed business.

You’ll record all activity in IVvy, pursue new opportunities, and work with Marketing to promote Lord’s as the premier choice for events, including evenings and weekends as required.

Qualifications

Develop in‑depth knowledge of the Events & Experiences offering, spaces, capacities and restrictions.
Understand the food and beverage offerings to advise clients accurately.
Support delivery of the sales budget through effective enquiry management and proactive development.
Manage conversions from enquiries to confirmed business and grow revenue.

Responsibilities

Convert enquiries for new and existing clients into confirmed business.
Advise clients with proposals tailored to their requirements and timelines.
Record all enquiries, bookings and sales activity in IVvy or similar systems.
Maintain regular contact with prospective clients to secure opportunities.
Grow allocated client and agency accounts via proactive relationship management.
Conduct regular review meetings to identify upsell and cross-sell opportunities.
Show round prospective clients to promote Lord’s as a venue and maximise upsell across services.
Collaborate with Marketing and Communications to support lead generation.

Skills

Account management

Business development

Enquiry management

Relationship management

Negotiation

Lead generation

Sales forecasting

Tools

IVvy

Job description

Home Jobs Events & Experiences Sales Manager - Lord's Cricket Ground

Events & Experiences Sales Manager - Lord's Cricket Ground

To develop and maintain an in-depth knowledge and understanding of the Events & Experiences offering (including charges, capacities and possibilities/restrictions of spaces) in order to advise clients on all options available relevant to their particular requirements.
To develop and maintain an in-depth knowledge of the Events & Experiences food and beverage offerings.
To support the delivery of the annual sales budget through effective enquiry management, conversion, account management and proactive business development activity.
To manage the conversion of enquiries for new and existing clients into confirmed business, contributing to the growth of Events & Experiences revenue.
To support clients throughout the sales process, responding promptly and appropriately with event proposals and providing accurate information tailored to individual requirements.
To interrogate and understand each client’s requirements and expectations in order to advise and competently promote Lord’s as a suitable venue.
To accurately record all enquiries, bookings and sales activity in IVvy or other such diary management systems.
To ensure all prospective clients are contacted on a regular, structured basis with the aim of securing confirmed business.
To manage and grow allocated client and agency accounts through proactive relationship management, strategic account planning and regular client engagement.
To conduct regular review meetings with key clients and agency partners to strengthen relationships, identify opportunities for repeat business, upselling and cross-selling, and secure long-term partnerships.
To identify, develop and convert new client and agency relationships into sustainable revenue opportunities.
To conduct show rounds with prospective clients with a view to promoting and selling Lord’s above competitor venues.
To maximise all upselling opportunities across room hire, catering and additional event services.
To proactively identify and pursue new business opportunities, helping to drive growth across the Events & Experiences portfolio.
To develop and maintain an in-depth knowledge of competitor venues and industry trends.
To contribute to sales reporting, forecasting and pipeline management through the provision of accurate data and market insight.
To liaise with the Marketing and Communications Department and external companies as necessary to support promotional activity and lead generation.
To organise and participate in Events & Experiences exhibitions, networking events and promotional activities, at Lord’s and offsite, including evenings and weekends as required.