Event Sales Manager - Lord’s Cricket Ground. Closes 29 Oct

Club Rugby; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Lord's Cricket Ground is seeking an experienced Event Sales Manager to drive the Events & Experiences sales strategy for corporate events, conferences, dinners and private functions. You will generate new business, manage key client relationships and convert enquiries into bookings to meet revenue targets.

Working with internal teams and external partners, you will provide expert advice on offerings, maintain accurate sales records, and contribute to forecasting and reporting activities.

Qualifications

• Proven experience in sales in the events industry.
• Strong customer focus with ability to deliver exceptional service while building rapport with clients.
• Excellent written and verbal communication skills.
• Good level of numeracy and literacy.
• Strong decision making and negotiation techniques.
• Passionate about working in the events industry.

Responsibilities

• Develop and maintain knowledge of the Events & Experiences offering and pricing to advise clients.
• Manage and grow allocated client and agency accounts.
• Convert enquiries into confirmed bookings to meet revenue targets.
• Support sales forecasting, pipeline management and reporting.
• Liaise with Marketing to support lead generation and promotional activity.
• Organise and participate in events/exhibitions as required.

Skills

Sales experience

Client relationships

Negotiation

Communication

Numeracy & literacy

Job description

• Event Sales Manager - Lord’s Cricket Ground. Closes 29 Oct

Event Sales Manager - Lord’s Cricket Ground. Closes 29 Oct

• Contractual hours:40pw;Normal working hours will be 09:00hrs to 18:00hrs, Monday to Friday (inclusive), including one-hour unpaid lunch on each day worked; making a total of 40 working hours pw
• Basis:Full Time; Permanent
• Job reference:REQ000085
• Department: Events & Experiences
• Reporting to: Head of Event Sales

KEY PURPOSE OF ROLE
To support the delivery of the Events & Experiences sales strategy by proactively promoting Lord’s Cricket Ground as a leading venue for corporate events, conferences, dinners, and private functions. The role is responsible for generating new business, managing and growing key client and agency relationships, and converting enquiries into confirmed bookings to achieve revenue targets.

The Event Sales Manager will develop strong relationships with existing and prospective clients, providing expert advice on the Events & Experiences offering and delivering an exceptional sales experience throughout the client journey.

The role will also support the implementation of sales and marketing initiatives, maintain accurate sales records and pipeline management through the diary management system, and contribute to forecasting and reporting activities.

Working closely with internal stakeholders and external partners, the role will focus on maximising revenue opportunities, driving repeat business, and delivering financial and quality standards in line with the Events & Experiences business objectives and the Club's Strategic Plan.

KEY TASKS AND ACCOUNTABILITIES

• To develop and maintain an in-depth knowledge and understanding of the Events & Experiences offering (including charges, capacities and possibilities/restrictions of spaces) in order to advise clients on all options available relevant to their particular requirements.
• To develop and maintain an in-depth knowledge of the Events & Experiences food and beverage offerings.
• To support the delivery of the annual sales budget through effective enquiry management, conversion, account management and proactive business development activity.
• To manage the conversion of enquiries for new and existing clients into confirmed business, contributing to the growth of Events & Experiences revenue.
• To support clients throughout the sales process, responding promptly and appropriately with event proposals and providing accurate information tailored to individual requirements.
• To interrogate and understand each client’s requirements and expectations in order to advise and competently promote Lord’s as a suitable venue.
• To accurately record all enquiries, bookings and sales activity in IVvy or other such diary management systems.
• To ensure all prospective clients are contacted on a regular, structured basis with the aim of securing confirmed business.
• To manage and grow allocated client and agency accounts through proactive relationship management, strategic account planning and regular client engagement.
• To conduct regular review meetings with key clients and agency partners to strengthen relationships, identify opportunities for repeat business, upselling and cross-selling, and secure long-term partnerships.
• To identify, develop and convert new client and agency relationships into sustainable revenue opportunities.
• To conduct show rounds with prospective clients with a view to promoting and selling Lord’s above competitor venues.
• To maximise all upselling opportunities across room hire, catering and additional event services.
• To proactively identify and pursue new business opportunities, helping to drive growth across the Events & Experiences portfolio.
• To develop and maintain an in-depth knowledge of competitor venues and industry trends.
• To contribute to sales reporting, forecasting and pipeline management through the provision of accurate data and market insight.
• To liaise with the Marketing and Communications Department and external companies as necessary to support promotional activity and lead generation.
• To organise and participate in Events & Experiences exhibitions, networking events and promotional activities, at Lord’s and offsite, including evenings and weekends as required.

This job profile is not an exhaustive or definitive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks and duties of the jobholder might differ from those outlined in the job profile and duties might be amended as the job evolves in light of the needs of the business and/or at the discretion of management.

VARIATIONS OF JOB RELATING TO MAJOR MATCHES

• Attendance at all major match-days, including weekends, as required.
• Any other duties, whether in the Department or elsewhere around the Ground, as required.

SMART

We use our knowledge and expertise to ensure that everything we do looks, sounds and feels high quality

ATTENTIVE

We are open and welcoming to all, always paying close attention to people’s needs

ORIGINAL

We are proud of our history and constantly seek to evolve and innovate

TOGETHER

Like players, we help each other to achieve our collective goals and be our personal best

PERSON SPECIFICATIONS – SKILLS, EXPERIENCE AND QUALIFICATIONS

• Proven experience in sales in the events industry.
• Strong customer focus, with the ability to always achieve and maintain an exceptional level of service, while building a strong rapport with clients.
• Excellent written and verbal communication skills including the ability to represent Events & Experiences to a wide range of people and organisations.
• Good level of numeracy and literacy.
• Strong decision making and negotiation techniques.
• Passionate about working in the events industry.

MCC is committed to being an equal opportunity employer. All qualified applicants will receive consideration without regard to race, colour, sexual orientation, gender identity, disability, national origin, religion, sex, and or other legally protected status. If you have any particular requirements in respect of the recruitment or interview process, please mention this in a covering email/letter.