Sales & Events Manager

BaxterStorey; Greater London; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

28 Days holiday including bank Hols

3 volunteering days

3 days grandparent leave

24 week’s enhanced maternity leave

Bespoke training and development opprt

Pension and life insurance

Discounts on Perkbox app; high street,

Wellbeing hub

Access to employee assistance program

Free meals whilst at work

Career development opportunities

HIT Apprenticeships for all experience

Job summary

BaxterStorey in London is seeking an experienced Sales & Events Manager to own sales and events across multiple London locations. You will build a strong pipeline, actively promote venues and convert opportunities into revenue while delivering superb client experiences.

You’ll collaborate with culinary and operational teams, shape packages, and drive revenue growth through proactive prospecting and strategic campaigns.

Qualifications

• Track record of growing sales and revenue in events.
• Experience managing enquiries, proposals, conversion and repeat business.
• Confidence using CRM, online sales or event-booking systems.
• Clear, confident written and verbal communication.
• Real commercial drive with proactive opportunity pursuit.
• Strong customer experience focus.
• Ability to manage multiple locations, deadlines and priorities.
• Creativity in developing packages, events and campaigns.
• Confidence working with clients, chefs and operations.
• Good judgement; adapt or take action when plans change.
• Resilience to stay calm and solve problems.

Responsibilities

• Proactively promote our event spaces and find new revenue opportunities.
• Build relationships with workplace communities, event organisers and prospective clients.
• Handle enquiries quickly with commercial focus.
• Create proposals, quotations, packages and event ideas.
• Use CRM and event-booking systems to manage activity and pipeline.
• Develop seasonal event brochures, sales materials and targeted campaigns.
• Keep deposits, contracts, booking details, event administration and final invoicing accurate.
• Be the customer’s main point of contact throughout the booking journey.
• Work closely with chefs and operational teams to turn briefs into memorable events.
• Track conversion, repeat business and revenue, then use the numbers to improve results.
• Support the delivery of important events when needed.

Skills

Sales growth

Sales process

CRM systems

Communication

Commercial drive

Customer experience

Multi-location management

Event packaging

Cross-functional collaboration

Decision making

Problem solving

Client relations

Education

Relevant academic or professional qualification

Hospitality industry experience preferred

Tools

CRM systems (TripleSeat optional)

Job description

• Bespoke training and development opportunities
• Pension and life insurance
• Discounts available on our Perkbox app; high street shops, holidays & cinema
• Access to employee assistance programme
• Free meals whilst at work
• HIT Apprenticeships for all experience levels

Company Description

Title: Sales & Events Manager

Location: London

Salary: £45,000

40 hours per week - Monday to Friday

Benefits

• 28 Days holiday including bank holidays
• 3 volunteering days
• 3 days grandparent leave
• 24 week’s enhanced maternity leave
• Bespoke training and development opportunities
• Pension and life insurance
• Discounts available on our Perkbox app; high street shops, holidays & cinema
• Wellbeing hub
• Access to employee assistance programme
• Free meals whilst at work
• Career development opportunities
• HIT Apprenticeships for all experience levels

We have an exciting opportunity for an experienced Sales and Events Manager to join our business and take ownership of sales and events across a number of prestigious London locations.

If you are commercially driven, confident building client relationships and passionate about creating memorable events, this is an opportunity to shape the offer, grow revenue and make a visible impact.

You’ll bring together proactive sales, strong pipeline management and close collaboration with our culinary and operational teams to turn opportunities into successful events.

Job Description

We’re looking for an outstanding Sales and Events Manager to take ownership across a group of distinctive London locations.

This is not a role for simply processing enquiries and sending quotes. We need someone who will get out there, create demand, build a healthy pipeline and turn opportunities into revenue while making the booking journey straightforward for every customer.

You’ll have the freedom to shape how we sell the venues, package the offer and grow the events business. There is real scope to make your mark.

What You’ll Be Doing

In Practice, You’ll

• Proactively promote our event spaces and find new revenue opportunities.
• Build strong relationships with workplace communities, event organisers, corporate bookers and prospective clients.
• Handle incoming enquiries quickly, personally and with commercial focus.
• Create proposals, quotations, packages and event ideas that make people want to book.
• Use our sales, CRM and event-booking systems properly to manage activity, conversion and pipeline.
• Develop seasonal event brochures, sales materials and targeted campaigns.
• Keep deposits, contracts, booking details, event administration and final invoicing accurate and on time.
• Be the customer’s main point of contact throughout the booking journey.
• Work closely with chefs and operational teams to turn briefs into memorable events.
• Know what is selling, what is not and where we need to push harder.
• Track conversion, repeat business and revenue, then use the numbers to improve results.
• Support the delivery of important events when needed.

This is a proper commercial role, not a booking administrator position. You’ll own the pipeline, keep the CRM in good order, improve conversion and make sure customers have a great experience across every location.

What Success Looks Like

You’ll know you are making an impact when:

• The sales pipeline is active, visible and growing.
• Enquiries are handled quickly and converted confidently.
• Revenue grows across the portfolio.
• Customers come back because the experience was brilliant.
• Our event packages feel current, relevant and commercially strong.
• Locations are promoted proactively rather than relying solely on inbound demand.
• Operational teams receive clear, accurate information and are properly set up to deliver.
• We understand where opportunities are being won, lost or left on the table.
• Clients see us as creative, responsive and easy to work with.

Put simply, we need dedicated ownership that grows event revenue, improves the booking journey and gives operational teams the information they need to deliver well.

What We’re Looking For

We’re less interested in the job titles you have held than in what you have delivered.

You’ll need

• A track record of growing sales and revenue in events, hospitality, venues or another customer-led business.
• Experience managing enquiries, proposals, conversion and repeat business.
• Confidence using CRM, online sales or event-booking systems. TripleSeat experience would be useful, but it is not essential.
• Clear, confident written and verbal communication.
• Real commercial drive and the confidence to go after opportunities.
• A strong feel for customer experience. How people are treated during the booking process matters as much as the event itself.
• The organisation to manage several locations, competing priorities and deadlines without losing the detail.
• Creativity when developing packages, events and campaigns.
• Confidence working with clients, chefs and operational teams.
• Good judgement knowing when to challenge, adapt or get stuck in.
• The resilience to stay calm and find solutions when plans change.

You’ll be ambitious, accountable and full of ideas and practical enough to turn those ideas into revenue.

A commercial role with an operational heartbeat

This is mainly a sales and events role, but hospitality does not always happen neatly behind a laptop.

There will be occasions when you need to be visible at an event, support the team, solve a problem or help bring an important experience to life. You won’t be expected to run every event personally, but you must be comfortable getting close to the operation when it matters.

That matters. You need to be able to sell the promise and understand what it takes to deliver it. It is also how we lead at BaxterStorey: commercially focused, close to the customer and willing to help on the floor when needed.

Working pattern

You’ll mainly work Monday to Friday during normal business hours.

There will be some evenings and weekends, depending on the events calendar, but they will not be the normal weekly pattern.

Why this opportunity is different

Many sales and events roles are about maintaining someone else’s process. This one is about building something better.

You’ll have several locations and very different spaces to bring to market. The opportunity is to join up sales, marketing, digital booking, customer experience and operational delivery properly.

You’ll have room to test ideas, sharpen the packages, challenge how we sell and create a more proactive commercial rhythm across the portfolio.

You’ll be trusted to take ownership and expected to make things happen.

Qualifications

• Relevant academic or professional qualification in the respective field.
• Previous experience in a similar role within the hospitality industry is preferred.
• Strong communication and interpersonal skills.
• Customer-focused with a positive and professional attitude.
• Ability to work collaboratively in a fast-paced environment.
• Strong organizational skills with attention to detail.

Additional Information

Interested?

If you can show how you have grown revenue, converted opportunities, built loyal customer relationships and delivered brilliant events, we would like to hear from you.

Tell us what you achieved, how you did it and what you think you could build here.

Bring the energy, commercial thinking and ideas. We’ll give you the platform to make a visible impact across London.

We want our recruitment process to be inclusive and accessible. We welcome applications from people with different backgrounds, experiences and perspectives. If you need any adjustments to take part fully in the process, please let us know.