Event Sales Manager

Wild by Tart; Greater London; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Uncapped commission

Job summary

Wild By Tart, a Michelin Guide-listed restaurant and events space in Eccleston Yards, Belgravia, is seeking an energetic Event Sales Manager to drive new business and build a strong pipeline. You will own the sales process from outbound prospecting to contract handover, while guiding clients on menus, wine, AV, and event layouts.

Aimed at premium hospitality, the role offers high earning potential with uncapped commission.

Qualifications

• 4+ years' experience in commercial hospitality events and revenue generation.
• Proven track record of proactively winning new business and converting clients into events.
• Experience across full sales cycle: prospecting to contracting and handover.
• Strong understanding of pricing, minimum spends, upselling and event profitability.
• Excellent client advisory skills on menus, wine, AV, timings and layouts.
• CRM management, pipeline reporting and forecast accuracy.

Responsibilities

• Identify and win new business opportunities through outbound sales activities.
• Sell in-house events: social functions, corporate events, product launches, brand takeovers.
• Be primary contact for inquiries, qualify ROI and convert to bookings.
• Prepare proposals, negotiate contracts, ensure smooth handover to operations.
• Advise clients on menus, wine, AV, entertainment, timings and room layouts.
• Drive profitability with sales strategies and high-value pipelines.
• Maintain accurate records of sales activity and forecasts in the CRM.

Skills

Event sales

CRM management

Negotiation

Pipeline management

Client relationships

Upselling

Attention to detail

Networking

Tools

CRM software

Job description

Wild By Tart is a Michelin Guide-listed restaurant and events space in Eccleston Yards, Belgravia, known for its warm, design-led dining room, celebrated seasonal menus and a beautiful private events space that has become a destination in its own right for private dining, product launches, celebrations and corporate hire.

We're looking to appoint a highly proactive, sales-focused Event Sales Manager who builds and maintains a large, well-qualified pipeline and delivers a high conversion rate. Someone who goes out and wins business rather than waiting to respond to enquiries. A true self-starter who thrives on new business across one of London's most distinctive premium hospitality venues.

THE VENUE

Wild By Tart is housed within a striking 9,000 sq. ft former power station in Belgravia. A building with real industrial character, reimagined as a warm, design-led space. Beyond the restaurant and bar, the building is home to a photography studio and a mezzanine private dining space, giving the venue a rare range and flexibility for events, from private dinners to weddings to brand takeovers.

THE ROLE

• Proactively identify and win new business opportunities through outbound sales activity.
• Sell in-house events, typically social functions, corporate events, product launches, brand runways, private dining and external catering.
• Be the primary point of contact for incoming event enquiries, qualifying them for ROI and converting them at a high rate.
• Prepare proposals, negotiate contracts, and ensure a smooth handover to the operations team.
• Consult with prospective clients to understand their objectives and recommend tailored event solutions
• Advise clients expertly on menus, wine and pairings, AV requirements, entertainment, timings and optimal room layouts.
• Drive venue profitability by identifying and executing sales strategies.
• Build and maintain a large, well-qualified sales pipeline with a high conversion rate, consistently achieving and exceeding revenue targets
• Maintain accurate records of sales activity and forecasts within the CRM
• Bring a commercially focused sales approach to every client interaction

REQUIREMENTS & QUALIFICATIONS

• Commercially driven hospitality events professional with 4+ years' experience generating and converting event revenue across premium restaurants, private dining and event venues.
• Proven track record of proactively winning new business, building qualified sales pipelines and converting corporate, agency, brand and private clients into profitable events and repeat customers.
• Experienced across the full sales cycle, from prospecting and qualification through site visits, proposals, negotiation and contracting, to deposits and event handover.
• Strong commercial understanding of pricing, minimum spends, upselling and event profitability, with the ability to balance client requirements with venue capacity and operational realities.
• Confident advising clients across food and beverage, wine, room layouts, AV, entertainment and event logistics, while working closely with operations, kitchen and finance teams to ensure what is sold can be delivered successfully.
• Highly disciplined with CRM management, pipeline reporting and forecasting, with performance measured against clear revenue, conversion, activity and repeat business targets.
• A proactive, ambitious self-starter who goes out and wins business, rather than waiting for enquiries to come in.
• Commercially driven and target-focused, motivated by uncapped commission and high earning potential
• Highly organised, with meticulous attention to detail and strong multitasking abilities
• Strong knowledge of the London events landscape, ideally with an existing network

WHAT WE OFFER

• From £45k depending on experience per annum, plus uncapped commission (OTE starting from £60,000)
• The chance to sell one of Belgravia's most distinctive venues, restaurant, bar, events space, photography studio and retail all under one roof
• A fast-paced, entrepreneurial environment at the heart of London's premium hospitality scene