Head of Sales - Events Venue

CoCo Group; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

A high-profile events venue in London is seeking a Head of Sales to lead the sales strategy, drive revenue growth, and collaborate across departments. The ideal candidate will have over 5 years' experience in sales within event venues, strong negotiation skills, and financial oversight ability. This role offers an exciting opportunity to shape a renowned creative space's future and drive meaningful commercial impact.

Qualifications

• 5+ years' experience leading sales within event venues or complex experiential environments.
• Proven ability to create, execute and evolve commercial sales strategies.
• Excellent knowledge of the London venue and agency market.

Responsibilities

• Lead the creation and delivery of a powerful, data-led sales strategy.
• Drive new business and nurture key relationships.
• Produce and manage budgets, track forecasts, reconcile P&Ls.

Skills

Sales leadership

Negotiation

Budget management

Communication

Project management

Tools

G-Suite

MS Office

CRM platforms (HubSpot)

Job description

Head of Sales - Events Venue

Full-Time | London | Permanent

07592 260992

Are you a sales leader who thrives in high-energy environments, excels at building revenue pipelines, and knows how to turn extraordinary spaces into in-demand destinations?

We’re partnering with an incredible client on the hunt for a Head of Sales for one of London’s most architecturally striking, high-profile venues. This is not your typical events role.

You’ll be shaping the future of one of the city’s most talked-about creative spaces, working with a brand known for disruptive thinking, exceptional audience experiences, and an uncompromising standard of excellence.

If you’re driven, commercially sharp, and inspired by the intersection of culture, creativity and commerce, this is a career-defining role.

The Opportunity

As Head of Sales, you will lead the creation and delivery of a powerful, data-led sales strategy that drives revenue, grows market presence, and positions the venue as one of London’s most exciting destinations for experiential events, brand activations, corporate showcases, shoots and cultural programming.

Working closely with the Senior Leadership team, you will take ownership of the entire sales function, driving new business, nurturing key relationships, optimising processes, and overseeing the full sales journey from first contact through to contract signature. You will also act as a key partner across Marketing, Operations and Brand teams, ensuring the venue delivers a seamless, elevated experience for every client.

Role Responsibilities

In this role, you will lead the sales strategy and ensure targets and KPIs are consistently achieved, maintaining first-class sales operations throughout. You’ll build strong relationships with agencies, brands, partners and venue-finding networks, while proactively seeking out new opportunities to increase market share and drive commercial success.

You’ll work closely with the central Marketing team to shape and deliver data-driven campaigns that support both long-term and short-term goals, ensuring all activity is aligned with brand standards and delivers measurable results. You’ll act as a guardian of the venue’s identity, elevating its positioning and ensuring all marketing and sales activity reflects its unique value.

Commercial and financial oversight will form a key part of your remit. You’ll produce and manage budgets, track forecasts, reconcile P&Ls and ensure all activity aligns with wider commercial objectives. Working alongside the Finance team, you’ll prepare accurate reports and insights for senior leadership when required.

Collaboration with the Operations team will also be essential, ensuring a smooth transition from sales to delivery once events are contracted. You’ll champion operational excellence and uphold group-wide processes and standards.

You’ll also support ad hoc projects and initiatives as part of a dynamic, fast‑moving environment.

What You’ll Bring

• 5+ years’ experience leading sales within event venues or complex experiential environments
• A proven ability to create, execute and evolve commercial sales strategies
• Strong negotiation experience and a track record of profitable deal‑making
• Excellent knowledge of the London venue and agency market
• Experience managing budgets, P&Ls and financial reporting
• Ability to balance multiple projects and priorities with ease
• A confident, collaborative working style with excellent communication skills
• An inspiring leadership approach with the ability to influence across teams
• Proficiency with G‑Suite, MS Office and ideally CRM platforms (HubSpot a plus)

Why This Role?

• Lead revenue strategy for one of London’s most visually iconic and versatile creative spaces
• Join a global organisation defining the future of cultural and experiential environments
• Work with a talented, values‑led team that pushes boundaries and embraces innovation
• Drive meaningful commercial impact and shape the venue’s long‑term success

Apply today to discuss this role in confidence.