Event Marketing Manager - Remote

JR United Kingdom; Aberdeen City; Remote; GBP 40,000 - 45,000; Full time

Job summary

A leading company in the events space seeks an Event Marketing Manager to spearhead digital marketing campaigns for international technology events. The ideal candidate will boast over two years of B2B experience, possesses strong communication abilities, and is adept at managing digital strategies to drive engagement and revenue.

Benefits

Benefits

Bonuses

Career Growth

Qualifications

• At least 2 years of marketing experience within B2B publishing, conferences, or exhibitions.
• Strong communication skills, both verbal and written.
• Experience creating targeted digital campaigns with clear ROI.

Responsibilities

• Implement innovative and effective digital marketing campaigns.
• Evaluate customer research for effective marketing plans.
• Build and develop relationships with media partners.

Skills

Data Management

Social Media Optimization

Campaign Management

Email Marketing

Media Relations

Content Creation

Tools

HubSpot

Job description

Event Marketing Manager – Technology Events

Circa £40-45,000 + Benefits + Bonuses + Career Growth + Remote

Location: UK - Remote

My client produces global conferences, customised events, and content across the Technology space. A new role has arisen for an Events Marketer with a minimum of 2 years+ B2B experience, ideally from a conference business, to work on a growing band of international events & roundtables.

The Role

As a Marketing Manager, you will be responsible for implementing innovative and effective digital marketing campaigns on time and within budget to meet business objectives. You must be a self-starter keen on both strategic planning and campaign execution. Tasks include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management, and more.

Specifically, the role involves:

• Campaign Management: Evaluate customer research, market conditions, competitor data, and response analyses to produce effective marketing plans. Define campaign targets, achieve revenue and lead generation goals, and control the marketing budget.
• CRM and Data Management: Develop list build strategies and source innovative data.
• Email Marketing: Liaise with relevant departments, craft effective email copy, create emails using our software, track responses, and analyze results.
• Media Partners: Build and develop relationships with trade press, associations, publications, and industry bodies to promote events. Ensure timely submission of materials and delivery of third-party activities.
• Collateral and Content Production: Work with designers to create brochures, print ads, and other materials. Create engaging content across channels, conduct interviews, write articles, and distribute content to generate inquiries.
• Social Media, PPC, and Remarketing: Maintain and develop LinkedIn, Twitter, and other channels for lead generation and branding. Use social media advertising and PPC to reach new audiences.

We are looking for a confident, passionate, energetic individual who enjoys teamwork. Strong communication skills, both verbal and written, and experience in creating targeted digital campaigns with clear ROI are essential.

• Preferably, at least 2 years of marketing experience within B2B publishing, conferences, or exhibitions.
• Knowledge and experience of HubSpot.
• Excellent verbal and written communication skills.
• Exceptional interpersonal skills and a true team player.
• Self-driven, results-oriented, with a positive outlook.