Event Marketing Manager - New Launches

Live Recruitment; Guildford; Hybrid; GBP 55,000 - 80,000; Full time

Benefits offered by this job

10–15% annual bonus

25 days holiday

International travel covered

Bupa private healthcare

Job summary

Live Recruitment is seeking an Event Marketing Manager - New Launches to own a brand-new international conference from concept to launch. The role covers designing and executing multi-channel campaigns, managing budgets and agency briefs, and reporting ROI to the marketing leadership.

Based in a fast-growing, international team with hybrid working (3 days in office). The package includes a 10–15% annual bonus, 25 days holiday, international travel coverage and Bupa private healthcare.

Qualifications

• Hands-on experience running multi-channel event marketing campaigns.
• Experience delivering campaigns with measurable ROI targets.
• Ability to manage budgets and report on performance.

Responsibilities

• Plan and execute multi-channel campaigns for new event launches across Europe.
• Own campaign budgets and financial tracking.
• Write copy and manage briefs with external creative and digital agencies.
• Monitor, optimise and report on campaign ROI and KPIs post-event.
• Define target audiences and marketing mix for each new product.
• Coordinate registration, PR, website and CRM agency delivery.
• Advise sales, content and operations teams on audience targeting.

Skills

Multi-channel marketing

ROI tracking

Budget management

Copywriting

Stakeholder management

Tools

CRM platforms

Marketing automation

Job description

Hybrid working: 3 days in office

Launching a brand-new international conference from a blank page, with a dedicated analytics team, agency support and a budget to match. That is the brief for the Event Marketing Manager - New Launches.

• Full ownership of an international conference launch from the ground up
• Annual bonus of 10–15%, paid on KPIs each February
• 25 days holiday
• International travel covered: hotels, meals and transfers included
• Build and grow your own marketing team over time
• Bupa private healthcare

The Company

This is a federation representing and supporting 37 global associations, with an international events portfolio serving the print, signage and visual communications sectors. Their flagship European event alone attracts 15,000+ visitors and 600+ exhibitors. The marketing function is the largest team in the organisation, flat enough that ideas reach decision-makers quickly, and the Event Marketing Manager - New Launches sits within a team with a genuine mandate to launch new products rather than simply maintain existing ones.

The Role

The Event Marketing Manager - New Launches is a permanent position focused on new event concepts, starting with a conference running alongside an established exhibition. The role covers designing and executing multi-channel campaigns from pre-launch through to post-event analysis, managing budgets, and reporting performance to the Group Marketing Manager, working as part of the wider marketing team rather than in isolation.

• Plan and execute multi-channel campaigns for new event launches across Europe
• Own campaign budgets and financial tracking
• Write copy and manage briefs with external creative and digital agencies
• Monitor, optimise and report on campaign ROI and KPIs post-event
• Define target audiences and marketing mix for each new product
• Coordinate registration, PR, website and CRM agency delivery
• Advise sales, content and operations teams on audience targeting

The Candidate

To step into the Event Marketing Manager - New Launches position, you will need hands-on experience executing multi-channel event marketing campaigns, a track record of hitting ROI targets, and confidence owning copy, budgets and KPI reporting. Comfort working with a dedicated analytics team to optimise in real time is essential.

Conference, ticketed event or B2B trade show backgrounds are all relevant. Experience launching new events or products is an advantage, as is having led a small team, though neither is a barrier. What matters is the ability to take ownership and deliver in a fast-moving international environment.

Vacancy Ref: MR19044