Activation Marketing Manager

The Growth Foundation; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

The Growth Foundation is seeking an Activation Marketing Manager to lead hands-on client activations across beauty, hair and wellness campaigns in London. You will own briefs, develop activation plans and ensure delivery from concept through to measurement and optimisation.

You will plan multi-channel campaigns, manage budgets, timelines and cross-functional teams, and present results to senior stakeholders.

Qualifications

• Experience delivering multi-channel marketing campaigns.
• Able to manage multiple projects concurrently.
• Comfortable working with creative ideas, clients, suppliers and data.
• Strong organisational and time management skills.
• Strong presentation and communication skills.

Responsibilities

• Plan and deliver integrated activations across client projects.
• Manage campaigns across launches, events, partnerships, retail, digital, social, content and experiential.
• Turn briefs and insights into activation plans.
• Own projects from brief to delivery and evaluation.
• Create campaign briefs, timelines, budgets, channel plans and measures of success.
• Coordinate with clients, teams, agencies, suppliers and external partners to keep projects moving.
• Monitor campaign performance and optimise future activity.
• Present plans, progress and results to senior stakeholders.

Skills

Multi-channel marketing

Project management

Campaign planning

Stakeholder management

Communication skills

Budget management

Job description

We are working with a growing specialist marketing agency that partners with beauty, hair and wellness brands to bring marketing projects and campaigns to life.

They are looking for an Activation Marketing Manager to join their team and take a hands-on role in delivering client projects across brand and product launches, retail activations, events, partnerships, digital, social and content.

This is a role for someone who loves the delivery side of marketing – taking a brief, turning it into a clear plan and making sure everything comes together brilliantly.

You will work across multiple projects and stakeholders, managing campaigns from initial brief and creative development through to launch, measurement and optimisation.

What you will be doing

• Planning and delivering integrated marketing activations across multiple client projects.
• Managing campaigns across brand and product launches, events, partnerships, retail, digital, social, content and experiential.
• Turning client briefs, audience insight and commercial priorities into clear activation plans.
• Owning projects from initial brief and creative development through to delivery and evaluation.
• Creating campaign briefs, timelines, budgets, channel plans and measures of success.
• Working closely with clients, internal teams, agencies, suppliers and external partners to keep projects moving.
• Coordinating events, brand experiences, sponsorships and partnership activity where relevant.
• Ensuring everything delivered is consistent with each client's brand positioning, tone of voice and visual identity.
• Monitoring campaign performance and using data, customer feedback and insight to improve future activity.
• Managing budgets, purchase orders, invoices and supplier relationships.
• Supporting the development of marketing content, collateral and communications.
• Presenting campaign plans, progress and results to senior stakeholders.

What we are looking for

You will have experience within activation, brand, campaign, experiential or integrated marketing and be confident managing campaigns from brief through to delivery.

You will be someone who enjoys being close to the detail, can keep multiple projects moving at once and is equally comfortable working with creative ideas, clients, suppliers and campaign performance.

You will bring:

• Experience delivering multi-channel marketing campaigns.
• Strong project management and organisational skills.
• Experience managing agencies, suppliers, partners and cross-functional teams.
• A good understanding of customer engagement, brand experience and the marketing funnel.
• Commercial awareness and experience managing campaign budgets.
• Confidence using data and insight to measure campaign performance.
• Strong communication and presentation skills.
• An understanding of digital marketing, social media and customer communications.
• The ability to manage multiple projects, priorities and deadlines in a fast-paced environment.

Experience using marketing, project management and reporting tools would also be beneficial.

The opportunity

This is an opportunity to join a specialist marketing team delivering a broad range of projects across beauty, hair and wellness.

You will get exposure across brand, activation, campaign and customer marketing, work with a range of clients and projects, and have the opportunity to take increasing ownership and responsibility as the business continues to grow.

Please note: Due to the high volume of applications we receive, only candidates selected for interview will be contacted. If you have not heard from us within two weeks of submitting your application, please assume your application has been unsuccessful on this occasion.